- 8th April 2015The Road to Paris 2015 - Invitation to a web seminar with Jim Currie
In the run up to the international climate change conference to take place in Paris in November 2015, we invite you to join us for an on-line debate with former EU climate negotiator Jim Currie on Friday 17 April 2015 at 12:30 – 13:30 CET.
- 14th April 2015“Keeping it real”- Burson-Marsteller and IMD business school identify drivers of corporate authenticity
LONDON, 14 April 2015 - Burson-Marsteller, a leading global public relations and communications firm, today launched a new study which, for the first time, identifies the key drivers of authentic corporate purpose. Keeping it real – How authentic is your corporate purpose?, developed with IMD business school, shows how companies can assess themselves to discover, define and deliver their corporate purpose.
The Cast blog
- 28th January 2015The 5 C’s of Communication Trends for 2015
As the New Year kicks off, it’s the perfect time to take a fresh look at my 10 Global Communication Trends. In 2014 I talked about the major trends in communication being finely balanced between the emotional: periods of crisis, loss of trust, the desire for personalised communication, the drive towards greater transparency, and the rational: purposeful, strategic counsel with tangible, evidence-based outcomes.
Burson-Marsteller accepts no responsibility for external links. Content of websites which are linked through B-M Talk is solely provided by the website owner.