- 17th September 2014Swedish Parliamentary Elections Insight
Sweden’s Social Democrats have emerged as the largest party following parliamentary elections in Sweden, but are likely to have to form a minority administration. Although the Social Democrats, led by Stefan Löfven (pictured left) gained only one seat, the governing centre-right Alliance lost more than 30 seats, mainly to the Sweden Democrats, an anti-immigration party, which more than double its number of representatives in parliament.
- 21st October 2014Corporate Purpose Three Times More Important than Financial Performance, According to Findings From Burson-Marsteller Nordic Reputation Study
STOCKHOLM, 21/10/2014 — Burson-Marsteller, a leading global public relations and communications firm with a strong presence in the Nordic market, today launched a Nordic corporate reputation study revealing that companies with a clearly defined Corporate Purpose have a competitive advantage in the Nordic market.
The Cast blog
- 8th October 2014Brand Journalism #brandjournalism
This is the fifth in my series of Ten Global Communication Trends for 2014 and it’s quite clear that Brand Journalism is rapidly becoming a new cornerstone of PR. The difference being that brand journalism is storytelling for your brand.
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