- 12th December 2014Burson-Marsteller appoints Morten Pettersen as Nordic CEO
Oslo, 11 December 2014 - Burson-Marsteller, a leading global public relations and communications firm, today announced that Morten Pettersen has been appointed Nordic CEO of Burson-Marsteller as part of a strategy to further strengthen the company’s leading position in the Nordic region.
The Cast blog
- 28th January 2015The 5 C’s of Communication Trends for 2015
As the New Year kicks off, it’s the perfect time to take a fresh look at my 10 Global Communication Trends. In 2014 I talked about the major trends in communication being finely balanced between the emotional: periods of crisis, loss of trust, the desire for personalised communication, the drive towards greater transparency, and the rational: purposeful, strategic counsel with tangible, evidence-based outcomes.
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