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  • 20th May 2014South African General Election Insight

    The African National Congress has, as expected, won a clear victory in South Africa’s general election. In the first poll to be held since the death of Nelson Mandela last December, the ANC, led by the South African President, Jacob Zuma (right), won 62.1% of the vote.

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  • 31st July 2014How to measure influence on Twitter

    There are many ways and variables to measure influence and effectiveness on Twitter, but one thing is sure, the number of followers is not the only one. Unfortunately it is often the number of followers your executives will be interested in. When we released our Twiplomacy study in June 2014 we found that retweets and mentions from very large accounts hardly generated any retweets.

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