- 21st October 2014Corporate Reputation in the Nordics: Leading with Purpose
In a period of prolonged economic uncertainty, where trust in corporations is generally low and consumers are looking for reassurance that corporations are playing their part as responsible citizens, we set out to discover what drives corporate reputation in the Nordics.
- 12th December 2014Burson-Marsteller appoints Morten Pettersen as Nordic CEO
Oslo, 11 December 2014 - Burson-Marsteller, a leading global public relations and communications firm, today announced that Morten Pettersen has been appointed Nordic CEO of Burson-Marsteller as part of a strategy to further strengthen the company’s leading position in the Nordic region.
The Cast blog
- 5th December 2014Crisis In The Always On Era #prcrisis
The sixth in my series of Ten Global Communication Trends for 2014 is Crisis In The Always On Era #prcrisis. Thanks to globalisation, ever increasing access to the Internet, and the explosion of mobile technology, we have been ushered into an age where change happens so quickly that it has become the new normal.
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