- 20th May 2014South African General Election Insight
The African National Congress has, as expected, won a clear victory in South Africa’s general election. In the first poll to be held since the death of Nelson Mandela last December, the ANC, led by the South African President, Jacob Zuma (right), won 62.1% of the vote.
- 2nd July 2014Burson-Marsteller Named Special Olympics International’s Agency of Record
NEW YORK, July 1, 2014 – Burson-Marsteller, a leading global public relations and communications firm, today announced that it has been named agency of record for Special Olympics International. This pro-bono engagement will be led by the firm’s sports marketing specialty group, The Fan Experience.
The Cast blog
- 31st July 2014How to measure influence on Twitter
There are many ways and variables to measure influence and effectiveness on Twitter, but one thing is sure, the number of followers is not the only one. Unfortunately it is often the number of followers your executives will be interested in. When we released our Twiplomacy study in June 2014 we found that retweets and mentions from very large accounts hardly generated any retweets.
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