Burson-Marsteller appoints Petra von Rohr new CEO of Sweden
Press releases • 31st March 2009
Stockholm, 31 March, 2009 – Burson-Marsteller, a leading global public relations and communications consultancy, today announced it has appointed Petra von Rohr as CEO of its operations in Sweden, effective 14 April. Petra takes over from Anders Bylund who will become Chairman and leader of the company’s EMEA Crisis practice.
“I am delighted that Petra has decided to join Burson-Marsteller to lead our Swedish office and become part of the EMEA leadership team. She brings a winning combination of business and communications experience, and I am confident that her leadership qualities combined with her enthusiasm and drive will have a major impact on the continued growth of Burson-Marsteller in Sweden. I would also like to thank Anders Bylund for his great work as CEO over the past six years and for taking on the leadership of one of our most important practices in EMEA – crisis communications,” said Jeremy Galbraith, CEO Burson-Marsteller Europe, Middle East and Africa.
Petra von Rohr was until September 2008 CEO of Remium, the leading investment bank focusing on small cap companies in Sweden. She has previously held leadership positions at the PR-agency Patriksson Communication and the advertising agency Graceland Stockholm, where she grew both businesses and counted a large number of leading Swedish and international companies as her clients. Petra began her career as a financial analyst initially within the equity research team of Cazenove & Co in London and subsequently at UBS in Stockholm where she was rated by Reuters as the third best analyst in Europe covering the retail sector. In 2007 a leading Swedish business weekly, Affärsvärlden, listed her as one of the top 30 business people under 40 in Sweden.
“I am very excited about joining the world’s leading strategic communications consultancy. There is a very strong team in the Stockholm office with a track record of delivering concrete business results for clients. I have ambitious plans to grow the business over the coming years. I want to expand the number of strategic communications services we provide, in particular recognising the services that companies look for in times of economic uncertainty, such as change communications” said Petra von Rohr.
“I look forward to working with Petra and am confident that our strengthened leadership team will be a huge asset in driving the business forward. At the same time I will be focusing on maintaining Burson-Marsteller’s leading position in crisis communications across the region,” said Anders Bylund.
Petra von Rohr
CEO Sweden
Office: Stockholm, Sweden
Telephone: +46 8 440 1214
Email:
Petra von Rohr joined Burson-Marsteller in April 2009 as CEO of the company’s Swedish operation. She was previously the CEO of Remium, the leading investment bank focusing on small cap companies in Sweden. Read extended profile
Petra von Rohr joined Burson-Marsteller in April 2009 as CEO of the company’s Swedish operation. She was previously the CEO of Remium, the leading investment bank focusing on small cap companies in Sweden. Prior to this Petra had been CEO of the PR-agency Patriksson Communication and the advertising agency Graceland Sthlm, where she grew both businesses and counted a large number of leading Swedish and international companies as her clients. Petra began her career as a financial analyst initially within the equity research team of Cazenove & Co in London and subsequently at UBS in Stockholm where she was rated by Reuters as the third best analyst in Europe covering the retail sector. In 2007 a leading Swedish business weekly, Äffarsvarlden, listed her as one of the top 30 business people under 40 in Sweden.
She has worked as a brand and strategic communications strategist for clients in a variety of sectors including financial services, environment, fashion, interior design, media and retail.
She was educated at the Stockholm School of Economics and McGill University in Montreal, Canada.
About Burson-Marsteller
Burson-Marsteller (www.burson-marsteller.com), established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising and web-related services. The firm’s seamless worldwide network consists of 71 offices and 58 affiliate offices, together operating in 83 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDAQ: WPPGY), one of the world’s leading communications services networks.
Search this website
More B-M Talk
Burson-Marsteller accepts no responsibility for external links. Content of websites which are linked through B-M Talk is solely provided by the website owner.
(B-M Talk is updated automatically once per hour, 24 hours per day.)
Leave a Reply