Burson-Marsteller

Burson-Marsteller is the leading PR consultancy in Spain, new market research finds

Press releases • 21st October 2009

Burson-Marsteller is the leading PR consultancy in Spain

Madrid, 19 October, 2009 – Burson-Marsteller, a leading global public relations and communications consultancy, ranks first among PR firms in Spain according to the findings of the first market research on the sector developed by Grupo Consultores, the leading specialist consulting firm in the marketing communications and media industries. The research included interviews with 215 heads of communications.

Burson-Marsteller ranks first in 7 out of the 9 attributes highlighted by PR clients. “Those attributes are recognised as great strengths, and this is the reason why Burson-Marsteller is first in the global ranking market assessment”, said Grupo Consultores. The 7 attributes led by Burson-Marsteller are: strategic consulting, digital communication, marketing communication, crisis management, service quality, integrated services and international network. In the other 2 attributes analysed – media relations and price – it ranks second and third respectively.

“For Burson-Marsteller, maintaining our leadership almost thirty years after entering the Spanish market, in a highly competitive professional sector with low entry barriers, is the best reward for our passion for professional excellence”, said Carmen Valera, CEO Burson-Marsteller Spain, commenting on the research.

“I am particularly pleased that our leadership in digital communications has been recognised,” added Carmen Valera.

About the Study

The Report on Image of the Communication and Public Relations Consulting Companies, “PrScope 2009” is the most complete market research of the PR sector in Spain. This study will deeply examine every year the public relations market, the services offered by consulting companies as well as the relationship and assessment between consulting companies and their major clients.

About Grupo Consultores

Grupo Consultores is the leading specialist consulting firm in the marketing communications and media industries. Its strategic advice is always research based. Grupo Consultores provides services internationally for advertisers, agencies, consulting companies and media. It has branches in Brazil, China, India, Singapore, Portugal and Mexico.

About Burson-Marsteller

Burson-Marsteller (www.burson-marsteller.com and www.burson-marsteller.eu), established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and programme execution across a full range of public relations, public affairs, advertising and web-related services. The firm’s seamless worldwide network consists of 72 offices and 58 affiliate offices, together operating in 83 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP, one of the world’s leading communications services networks.

Contact:

Carmen Valera
CEO Burson-Marsteller Spain
Tel: +34 91 384 6700
Email: carmen.valera@bm.com
www.bursonmarsteller.es

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