Burson-Marsteller

Burson-Marsteller is perceived as best PR agency according to communication professionals

News • 3rd November 2011

Burson-Marsteller retains top position in the second edition of prScope, from Grupo Consultores

Madrid, November, 3th, 2011. Burson-Marsteller retains the top position among the PR firms in Spain in the second edition of the market research prScope, conducted by Grupo Consultores among 300 communication professionals.

Burson-Marsteller ranks first in 6 of the 9 attributes analyzed by clients of PR firms in Spain. The attributes valued at Burson-Marsteller correlate with the ideal characteristic of a PR firm according to clients, these being (listed by relevance): good service, knowledge of the client and its background, proactive behaviour, media relations, creativity, liveliness, effectiveness and strategy.

“These aspects are recognized as Burson-Marsteller’s big strengths and, therefore, this firm leads the global market perception ranking”, says Cesar Vacchiano, president of Grupo Consultores. “It is indeed a success for Burson-Marsteller to consolidate the top position reached in 2009”.

Aditionally, Burson-Marsteller has been described as the most relevant (in terms of knowledge) and the most attractive PR firm (that one the communication professionals shall include in a pitch shortlist).

Carmen Valera, president of Burson-Marsteller Spain believes these results to reflect “Burson-Marsteller’s historical vocation towards professional excellence”.

About the Survey

The Report on Image of the Communication and Public Relations Consulting Companies PrScope 2011 is the most complete market research of the PR sector in Spain. Every two years, this study deeply examines the public relations market, the services offered by consulting companies as well as the status and assessment of the relationships between consulting companies and their major clients.

The research includes companies selected upon a database of the main Spanish companies and enterprises, as well as other business which hire services of the PR firms subject to the survey. It is also complemented with journalists and PR professionals of the aforementioned firms.

About Grupo Consultores

Grupo Consultores (www.grupoconsultores.com) is the leading specialist consulting firm in the communications market. Its strategic advice is always research based. Grupo Consultores provides services internationally for advertisers, agencies, consulting companies and media. It has wholly owned offices in Brazil, China, India, Singapore, Portugal, Mexico, Argentina and the UK.

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