Burson-Marsteller takes a different approach when it comes to integrated communications, public affairs and public relations. We analyse what it will take to deliver results; we develop breakthrough strategies and campaigns; we test them before deploying them so that there’s no guesswork involved; we deliver, powerfully and efficiently; and, finally, we measure the outcomes of our work.
The success of our approach can be seen in our work with CEOs and the Boardroom, as well as with NGOs, Heads of State and government bodies, leading consumer brands, nimble start-ups and industry associations. Our results are borne out by the awards that we’ve won and that we continue to win. Our digital and social media work is second to none; we have the very best consultants anywhere in Europe, the Middle East and Africa – as well as throughout our global network. Evidence of our excellence is everywhere.
Burson-Marsteller believes that communications need to do more than just influence perceptions. We help our clients move the perceptions that drive behaviour. We also believe that if we’re going to do something, our clients want to be sure that it works – with no guesswork.
We call it an “Evidence-Based” approach and it’s fundamental to all of our work.
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Burson-Marsteller EMEA has a network of 29 offices and over 80 additional markets covered by affiliates and their networks. Map