Burson-Marsteller

About us

Our People

Burson-Marsteller has maintained its position as a leader in the industry, from our modest beginnings in 1953 to our current global standing, thanks to the strength and dedication of our people. Public Relations is all about relationships, and from the beginning Burson-Marsteller has been distinguished by a global team of people who know, respect and trust each other. The result is an unparalleled environment of collegiality, collaboration and creativity.

There are a number of qualities that all Burson-Marsteller employees have, which we believe are what makes us successful.

A ‘can do’ attitude: our consultants look for solutions when faced with challenges and work as a team to achieve the best results for our clients.

Take risks: we win new clients by being bold, entrepreneurial and honest. We pursue our ideas, don’t wait to be asked and don’t stick to well-trodden paths.

Show, don’t tell: we demonstrate our work through concrete achievements not abstract claims.

Relate to our audiences: our teams understand our clients’ cultures, language and perceptions, which means we communicate effectively anywhere in the world.

Communicate and share: we’re more effective as a team, which means we communicate regularly with our peers around the business to share our skills and knowledge.

Always learn: we learn from each other all the time, so no matter how long you’ve been with the company we always remain open to learn from others.

Interest and enthusiasm: what we do is not just a job, we are constantly reading, thinking and networking.

Insight: our teams add more value to our clients by understanding the difference between knowledge and Evidence-Based insights. Using our Evidence-Based methodologies, we identify what is significant, interpret it and understand the implications for our clients.

Thought leadership: our success is built on a reputation for original thought. Many of the precepts in our industry started life as an idea from someone in Burson-Marsteller. It’s not enough to have an idea, our consultants seek platforms to promote their point of view, publish articles and deliver speeches.