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Elaine Cameron
Strategic Research & Trend Analysis EMEA
Office: London, United Kingdom
Telephone: +44 20 7300 6397
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Elaine Cameron joined Burson-Marsteller in July 1997 when she worked closely with the European COO on affiliate strategy. Since September 1999, Elaine has been a member of the Strategic Research & Trend Analysis Group EMEA. Read extended profile
Elaine Cameron joined Burson-Marsteller in July 1997 when she worked closely with the European COO on affiliate strategy. Since September 1999, Elaine has been a member of the Strategic Research & Trend Analysis Group EMEA where she works with all practices in EMEA and throughout the global network carrying out strategic research and analysis work. This mainly comprises qualitative media analysis and the writing of reports on companies, industries, sectors, trends and issues.
2012: The Year of the Tangerine Tango
by Elaine Cameron on 18th January 2012
Did you know that Pantone has been designating a specific colour to every year since 2000?
Last year it was Honeysuckle, a dynamic, reddish pink chosen to “embolden us to face everyday troubles with verve and vigour… It elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life.”
In that respect, Pantone was onto something, as 2011 was nothing if not challenging for many parts of the world: Japan, Greece, Pakistan and Turkey, to name but a few.
This year, it’s a more cheering shade of orange: Tangerine Tango, to be precise. According to Pantone, this “spirited reddish orange continues to provide the energy boost we need to recharge and move forward.”
So, with thanks to TrendWatching, let’s take a look at what might be some of the bolder highlights of the year ahead and what amber alerts are looming.
An Interconnected World
by Elaine Cameron on 10th May 2011
Whenever I start thinking about the topics for my next FUTURE Perspective newsletter, I am struck by how deeply interconnected everything in our world is and how this interconnectedness is only increasing as we hurtle forwards into the future.
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