Newsroom » articles by Jennifer Carlot
Outstanding Individual Achievement Award For Jeremy Galbraith
by Jennifer Carlot on 14th May 2012
The Holmes report will award Jeremy Galbraith, CEO Burson-Marsteller Europe, Middle East & Africa, an Outstanding Individual Achievement Award at this year’s SABRE Awards dinner, to be held in Brussels on May 31.
Burson-Marsteller Releases List of the 200 Most Influential Political Voices on Twitter Across The G-20
by Jennifer Carlot on 16th April 2012
Burson-Marsteller, a leading global public relations and communications firm, today released the “G20 influencers,” a list of the top ten most influential political voices on Twitter in each of the countries represented in the “Group of Twenty” or G-20 nations, with the exception of China, where Twitter is unavailable.
The list of the top 10 political tweeters was determined using data from Klout (klout.com), the standard for influence. Klout analyzes engagement across social networks and creates a Klout Score based on this data to help users understand and unlock their influence.
Corporate guidance in short supply despite high demand from investment audience
by Jennifer Carlot on 28th March 2012
Of the top 200 companies in Europe, only 77 or less than 40% have issued specific guidance for 2012. This is at odds with new research suggesting that the majority of investment analysts and business media, the main audience to which guidance is directed, is in favour of detailed corporate guidance.
Burson-Marsteller agrees to acquire a majority stake in Pohjoisranta, one of Finland’s leading PR agencies
by Jennifer Carlot on 20th January 2012
Burson-Marsteller, a leading global public relations and communications firm, announced today that it has agreed to acquire a majority stake in the Finnish communications consultancy Pohjoisranta. Headquartered in Helsinki, Pohjoisranta has been Burson-Marsteller’s exclusive affiliate partner in Finland since 2006 and will now become a full member of the network as Pohjoisranta Burson-Marsteller.
Leading Change
by Jennifer Carlot on 30th September 2011
Change is personal – When it comes to managing change, being prepared and having a well thought out plan is important, but there is no rule or perfect formula for how to manage change successfully. Ultimately, it is up to senior management to lead the change process and their personal style, judgment and experience are the real change-makers.
Burson-Marsteller announces exclusive partnership with Czech agency Bison & Rose
by Jennifer Carlot on 23rd March 2011
Burson-Marsteller, a leading global public relations and communications firm, announced today that it has entered into an exclusive partnership with Bison & Rose, a leading Czech public relations agency.
Barroso II Survey: good, bad or indifferent?
by Jennifer Carlot on 9th February 2011
How successful has the European Commission been in its first year in office? And, what challenges will the Commissioners face in the next 12 months?
Gambling in the EU
by Jennifer Carlot on 7th February 2011
Place your bets: an end to barriers for gaming services?
Anti-Conterfeit Trade Agreement
by Jennifer Carlot on 20th December 2010
Hot Issues from Brussels: In November 2010 the EU and ten partner countries concluded an Anti-Counterfeiting Trade Agreement, aimed at addressing the global threat of piracy and counterfeited goods.
The EU’s Future Trade Policy
by Jennifer Carlot on 22nd November 2010
The Commission puts the ball in play – but what can we expect from the EU’s new approach to trade?
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