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Social media storm for Groupola
by Stephen Sandsmith on 13th July 2010
The UK’s water suppliers may be suffering from a lack of summer storms, but there’s never any such lack on the internet, and a huge one has been brewing this past week as consumers react angrily to a PR stunt. At the eye of this particular social media storm is group-buying discount website Groupola, but what did they do to attract the connected masses ire?
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