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Sunil John
CEO Asda'a Burson-Marsteller
Office: Dubai, United Arab Emirates
Telephone: +971 4 3344550
Email:
Website: http://www.asdaa.com/
Sunil John is the Managing Director of 11 ASDA’A Burson-Marsteller offices and 10 affiliates in the Middle East. Through his experience as a former journalist and strategic PR consultant, Sunil has shaped ASDA’A/Burson-Marsteller into the benchmark of public relations consultancy in the region. Read extended profile
Sunil John is the Managing Director of 11 ASDA’A/Burson-Marsteller offices and 10 affiliates in the Middle East. Through his experience as a former journalist and strategic PR consultant, Sunil has shaped ASDA’A/Burson-Marsteller into the benchmark of public relations consultancy in the region.
Sunil has been instrumental in creating the specialised practice team structure in ASDA’A/Burson-Marsteller. Today, six of these practices – corporate affairs, financial communications, consumer marketing, healthcare, technology and public affairs – are all growing businesses adding value to a blue-chip client portfolio.
In 2006, the agency was named “PR Agency of the Year” by Campaign Middle East. In 2007, ASDA’A/Burson-Marsteller dominated the Gulf Marketing Review Effectiveness in Marketing (GEMAS) Awards for Public Relations, winning two of three awards for its work on the BBC World Service and Emaar Properties. In 2007, the firm was named the “Best PR Company” by CNBC Arabiya’s. Sunil continues to innovate with his 160-strong team to further strengthen that position.
As executive committee member of the Middle East Public Relations Association (MEPRA), Sunil spearheads education programmes in the region to improve understanding of the role of public relations in a competitive environment. He also serves on the National Advisory Council for the College of Communication and Media Sciences at Zayed University and is also the UAE National Chair of the International Public Relations Association (IPRA).
The not-so-silent majority
by Sunil John on 16th March 2011
With young people at the forefront of seismic changes to the political landscape, the Annual ASDA’A Burson-Marsteller Arab Youth Survey has never been more relevant.
For three years now, ASDA’A Burson-Marsteller has given a voice to the Arab world’s most important demographic through its Annual Arab Youth Survey. This year that voice has resonance and weight as never before.
Overriding desire for democracy tops agenda in ASDA’A Burson-Marsteller Arab Youth Survey
by Sunil John on 15th March 2011
The single greatest priority for young people in the Middle East remains living a democratic country, according to the findings of the 2010 ASDA’A Burson-Marsteller Arab Youth Survey, the largest study of its kind of the region’s largest demographic. This finding echoes the results of the 2009 survey – conducted well over a year before the start of recent regional unrest – which similarly identified the yearning for greater political participation as the defining characteristic of Arab youth.
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