Newsroom » The Cast Blog

The Rise of Incognito Tech

by on 11th April 2014

Only a short while ago, what the future had in store for us belonged to the realm of science fiction.

Now we live in a world where our every move can be tracked, interpreted, stored and explored. The tensions between information freedom and personal control are reaching breaking point today and not just because of the ease of sharing information.

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Facebook’s Diminishing Reach Return

by on 28th March 2014

A lot has been made recently of the diminishing value of brand Facebook Pages and the discussion is only set to become louder.

Facebook has for the last two years throttled the organic reach that brand pages have. As of April 2012, Facebook limited the reach of your content to 16% of your audience and this has continued to be reduced steadily. It now stands at around 2%.

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What Can Air Hockey Teach Us About Communicating Online?

by on 28th February 2014

Social media is much more than just a tweet, a video on Vine or a Facebook update. It’s a way of thinking and behaving. How can we take a simple execution, such as an image on Twitter, and turn this into a piece of content that our community will want to engage with?

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100 days to go, 100 things to know about Europe’s year of change

by on 11th February 2014

At 07:00 CET on Tuesday 11 February, there will be exactly 100 days to go to the opening of the polls for the European Parliament elections. As the countdown to the elections intensifies, here is our overview of where we stand.

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10 Global Communication Trends in 2014

by on 3rd February 2014

As I travel around our network, the subject I get asked to talk about most is the future of communication. As I see it, the major trends in communication are finely balanced between the emotional: periods of crisis, loss of trust, the desire for personalised communication, the drive towards greater transparency, and the rational: purposeful, strategic counsel with tangible, evidence-based outcomes.

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A glimpse of Davos

by on 22nd January 2014

The Annual Meeting of the World Economic Forum has gotten underway in Davos this week and Burson-Marsteller’s digital team, consisting of Thomas Gensemer, Adam Snyder and Matthias Lüfkens is on site to help our clients make the most out of this exclusive meeting in the Swiss Alps. With 2,500 world leaders, including heads of state and government and top business leaders it is a challenge for any executive or company to stand out above the crowd and get their message heard in Davos.

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The ‘M’ Powered Patient

by and on 11th December 2013

Mobile technology is creating more powerful and positive disruptions in the world of healthcare than we have ever seen. It is without doubt one of the most transformative trends in recent years, shaking up an industry that has traditionally been conservative.

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What can Malala and Madonna teach us about the Future of Feminomics and Amortality?

by on 15th November 2013

Well, first of all I guess it would help if you knew what either of these strange-sounding concepts was. To deal with Feminomics first, this is all about the rise of the emerging, economically- empowered demographic that is women. Yes, WOMEN!

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Social media and the elections: game-changer or minimal impact?

by on 6th November 2013

Enter the terms ‘social media’ and ‘politics’ into one search engine and you will get more than one billion results.

Social media is revolutionising the way politicians communicate with citizens, the media, and each other. Self-proclaimed social media experts evangelise about the need to participate and highlight the ‘disruptive power’ of social media on politics. Barack Obama’s presidential election campaigns in the United States have achieved almost mythical status as examples to follow.

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Social media crisis: what’s your excuse for ignoring the danger?

by and on 30th October 2013

Many organisations still have their heads in the sand when it comes to social media crisis planning – and as a result are inviting damage to their reputation. With the eruption of each new social media crisis, LinkedIn pages around the globe are flooded with ‘five-point plans’ from a plethora of self-proclaimed crisis gurus offering advice on how to learn from the latest debacle.

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