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by Matthias Lüfkens on 31st July 2014
There are many ways and variables to measure influence and effectiveness on Twitter, but one thing is sure, the number of followers is not the only one. Unfortunately it is often the number of followers your executives will be interested in. When we released our Twiplomacy study in June 2014 we found that retweets and mentions from very large accounts hardly generated any retweets.
by Jeremy Galbraith on 18th July 2014
What can we learn from politicians and governments on Twitter? Quite a lot as our latest Twiplomacy study suggests.
Twitter is no longer the social network where you share what you had for breakfast, lunch or dinner. Twitter has become the global newswire for journalists where news breaks faster than on traditional networks.
by Jeremy Galbraith on 7th July 2014
The third of my Ten Global Communication Trends for 2014 is one that’s very close to our hearts at Burson-Marsteller and that is evidence-based.
On the one hand, evidence-based is about measuring the ROI or the impact of communications; it allows us to gauge perceptions of a brand or issue at the beginning, middle and end of a campaign and in this way demonstrate to the business and the CFO the real value of our work.
by Jeremy Galbraith on 6th June 2014
It’s time to have a look at what’s being said so far this year around the second of my Ten Global Communication Trends for 2014 which is #personalisation or the “Youniverse”.
by Jeremy Galbraith on 5th May 2014
Since publishing my Ten Global Communication Trends for 2014 at the beginning of the year, I thought it would be good to revisit them one by one on a monthly basis. So let’s take a look at how social media has been impacting communications in the first quarter of this year.
by Elaine Cameron on 11th April 2014
Only a short while ago, what the future had in store for us belonged to the realm of science fiction.
Now we live in a world where our every move can be tracked, interpreted, stored and explored. The tensions between information freedom and personal control are reaching breaking point today and not just because of the ease of sharing information.
by Matt Churchill on 28th March 2014
A lot has been made recently of the diminishing value of brand Facebook Pages and the discussion is only set to become louder.
Facebook has for the last two years throttled the organic reach that brand pages have. As of April 2012, Facebook limited the reach of your content to 16% of your audience and this has continued to be reduced steadily. It now stands at around 2%.
by Matt Churchill on 28th February 2014
Social media is much more than just a tweet, a video on Vine or a Facebook update. It’s a way of thinking and behaving. How can we take a simple execution, such as an image on Twitter, and turn this into a piece of content that our community will want to engage with?
by Europe Decides on 11th February 2014
At 07:00 CET on Tuesday 11 February, there will be exactly 100 days to go to the opening of the polls for the European Parliament elections. As the countdown to the elections intensifies, here is our overview of where we stand.
by Jeremy Galbraith on 3rd February 2014
As I travel around our network, the subject I get asked to talk about most is the future of communication. As I see it, the major trends in communication are finely balanced between the emotional: periods of crisis, loss of trust, the desire for personalised communication, the drive towards greater transparency, and the rational: purposeful, strategic counsel with tangible, evidence-based outcomes.
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