Newsroom » The Cast Blog
by Matt Churchill on 28th February 2014
Social media is much more than just a tweet, a video on Vine or a Facebook update. It’s a way of thinking and behaving. How can we take a simple execution, such as an image on Twitter, and turn this into a piece of content that our community will want to engage with?
by Europe Decides on 11th February 2014
At 07:00 CET on Tuesday 11 February, there will be exactly 100 days to go to the opening of the polls for the European Parliament elections. As the countdown to the elections intensifies, here is our overview of where we stand.
by Jeremy Galbraith on 3rd February 2014
As I travel around our network, the subject I get asked to talk about most is the future of communication. As I see it, the major trends in communication are finely balanced between the emotional: periods of crisis, loss of trust, the desire for personalised communication, the drive towards greater transparency, and the rational: purposeful, strategic counsel with tangible, evidence-based outcomes.
by Matthias Lüfkens on 22nd January 2014
The Annual Meeting of the World Economic Forum has gotten underway in Davos this week and Burson-Marsteller’s digital team, consisting of Thomas Gensemer, Adam Snyder and Matthias Lüfkens is on site to help our clients make the most out of this exclusive meeting in the Swiss Alps. With 2,500 world leaders, including heads of state and government and top business leaders it is a challenge for any executive or company to stand out above the crowd and get their message heard in Davos.
by Elaine Cameron and Toni Cowan-Brown on 11th December 2013
Mobile technology is creating more powerful and positive disruptions in the world of healthcare than we have ever seen. It is without doubt one of the most transformative trends in recent years, shaking up an industry that has traditionally been conservative.
by Elaine Cameron on 15th November 2013
Well, first of all I guess it would help if you knew what either of these strange-sounding concepts was. To deal with Feminomics first, this is all about the rise of the emerging, economically- empowered demographic that is women. Yes, WOMEN!
by Marek Zaremba-Pike on 6th November 2013
Enter the terms ‘social media’ and ‘politics’ into one search engine and you will get more than one billion results.
Social media is revolutionising the way politicians communicate with citizens, the media, and each other. Self-proclaimed social media experts evangelise about the need to participate and highlight the ‘disruptive power’ of social media on politics. Barack Obama’s presidential election campaigns in the United States have achieved almost mythical status as examples to follow.
by Dennis Landsbert-Noon and Marek Zaremba-Pike on 30th October 2013
Many organisations still have their heads in the sand when it comes to social media crisis planning – and as a result are inviting damage to their reputation. With the eruption of each new social media crisis, LinkedIn pages around the globe are flooded with ‘five-point plans’ from a plethora of self-proclaimed crisis gurus offering advice on how to learn from the latest debacle.
by Matthias Lüfkens on 25th October 2013
The @BarackObama account was set up in early 2007 as a campaign account to elect then Senator Barack Obama. Over the past six years he has become the most followed world leader with more than 38.8 million followers and counting. The account is not run by the US administration and no tax dollar is spent on his personal tweets.
by Matthias Lüfkens on 18th October 2013
Anyone who manages a corporate Twitter handle knows that even with the best content marketing strategy that it takes a lot of time, dedication and energy to craft and daily post and interesting daily tweets that can will be valuable and engaging for your followers.
Search this website
More B-M Talk
Burson-Marsteller accepts no responsibility for external links. Content of websites which are linked through B-M Talk is solely provided by the website owner.
(B-M Talk is updated automatically once per hour, 24 hours per day.)
Burson-Marsteller EMEA has a network of 29 offices and over 80 additional markets covered by affiliates and their networks. Map