
Newsroom » The Cast Blog
Are you IN or OUT?
by Stine Mølgaard Sørensen on 8th May 2013
Roughly speaking, we are living in two different worlds today: an online and an offline world. We are alternately IN and OUT. And on May 6 – 7, 5,000 tech enthusiasts met at the re:publica IN/SIDE/OUT conference in Berlin to discuss what actually connects the digital and analogue societies. Here are some of the interesting things I came across.
Meet Joe Black: The Future of Death and Mortality in the Age of Technology
by Elaine Cameron on 29th April 2013
Astonishing advances in technology are transforming the way we look at death, creating new business opportunities, raising digital legacy issues and changing our own expectations of mortality.
Safeguarding the Integrity of Sport
by Alexander Bielefeld on 19th April 2013
Sport has come under increasing pressure to protect its integrity. Doping, match-fixing, corruption, conflicts of interest and bad governance are key threats to the integrity of sport. Sport stakeholders are under growing internal and public pressure to find solutions to improve the integrity of their competitions and sport governance.
The Arab Youth Survey 2013: Progress through dialogue
by Sunil John on 10th April 2013
Every year the Arab Youth Survey findings confirm and confound received opinion on a range of issues, but growing concern about economic challenges such as rising living costs, fair pay and home ownership is a persistent trend. Of course, identifying these problems is one thing, reaching a consensus on dealing with them is a task of a different order of magnitude. It certainly exercised the minds of the expert audience who attended this week’s launch of the Arab Youth Survey.
The Cast Series: Social media – The good, the bad and the ugly
by EMEA Media Practice on 27th March 2013
The Burson-Marsteller media survey shows that social media has had an enormous impact on the quality of media, with changes across the whole spectrum of journalistic work. It has also changed the rules of the game for journalists.
The Cast Series: Social media and the news cycle
by EMEA Media Practice on 22nd March 2013

Social media has and still is changing the way journalists gather information and report the news, as well as find and interview relevant sources. But social media also impacts the aftermath, as well as the life span of a story. 62% of journalists surveyed said social media has clearly changed the way journalists produce news stories.
50 Tips for Better Tweets
20th March 2013
Are you a Twitter virgin or an advanced user of the micro-blogging platform? Do you know the difference between retweeting, quoting and attributing? What do RT, MT and HT stand for?
The Cast Series: Journalists put social media under the spotlight
by EMEA Media Practice on 18th March 2013
News today is increasingly consumed online, on the move and socially. As a result, journalists are being forced to adapt their reporting habits to reflect this rapidly evolving media landscape, in particular how they access and interact with social media.
The Cast Series: Journalists on social media
by EMEA Media Practice on 18th March 2013
With media audiences declining almost everywhere except online, Burson-Marsteller took a closer look at the relationship today’s journalists have with social media – and how traditional journalism has adapted to the fast-emerging and ever-changing social media landscape.
The rapid ascension of Cardinal @JMBergoglio
by Matthias Lüfkens on 14th March 2013
When the name of the new Pope was announced from the balcony of the Vatican a great silence fell on St. Peter’s Square. Nobody knew Cardinal Jorge Mario Bergoglio; the cardinals had gone “to the end of the world to get him.”
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