Newsroom » The Cast Blog
New websites for Burson-Marsteller EMEA
by Mark Howells-Mead on 27th July 2010
The websites for Burson-Marsteller worldwide have been refreshed and modernized recently, forming a wider and more detailed overview of the company. During this modernization process, we in Europe also reviewed our websites and at the end of last year, we began a re-development process which took into account our desire to share details of our evidence-based communications strategy and to provide a central point through which our various information channels could be collated.
Social media storm for Groupola
by Stephen Sandsmith on 13th July 2010
The UK’s water suppliers may be suffering from a lack of summer storms, but there’s never any such lack on the internet, and a huge one has been brewing this past week as consumers react angrily to a PR stunt. At the eye of this particular social media storm is group-buying discount website Groupola, but what did they do to attract the connected masses ire?
New tools to measure NGO risk
by Bill Royce on 23rd June 2010
A Greenpeace activist once famously quipped that focusing on brands “was like discovering gunpowder for environmentalists”. Campaigning NGOs have found that brands are vulnerable and sensitive to public attacks. According to Michael E Conroy, author of ‘Branded’, the power of NGOs is increasingly defined by their ability to invent clever ways to “seriously embarrass a company, damage its brand and bring it to the table to change its practices”.
Feel it because it is here – the countdown has begun!
by Robyn de Villiers on 6th June 2010
The kick-off for the 2010 FIFA World Cup in just over a week’s time is fast approaching and the final touches are being made to all stadia and to infrastructure such as transport and hospitality. Some stadiums have already been put through their paces for a few Bafana Bafana (South Africa’s national squad) games. And spectators are enjoying everything about the games, including the vuvuzelas!
The world champions getting ready for the election finals
by Michal Donath on 28th May 2010
Unlike in the recent World Championship in ice-hockey, where the Czech “no star” team of outsiders beat after initial flops the best teams of the world including the unbeatable Russians, the fragmented Czech political team can still not decide who’s playing against whom as they are getting ready for the election finals this weekend.
Kicking-Off Sponsorship Communications
by Adam Lewis on 3rd May 2010
Only 38 days to go before the FIFA World Cup 2010 – are you getting excited? It is easy to get infected by the buzz of big sporting events like this – even if you are not a sports fan. And it is this energy and excitement that allows some of our biggest clients to build an emotional connection with fans and customers through sponsorship programmes.
Britain in the EU in a post-election world
by Jeremy Galbraith on 28th April 2010
Despite a generally Eurosceptic public there is little evidence that Europe is an issue that determines a significant number of votes at general elections, although the UK Independence Party has had impressive results at the last two European elections.
The times are a’changing
by Dennis Landsbert-Noon on 6th April 2010
Looking back, what fantastic luxury of time and resources I had in my days as a journalist – rather more years ago than I care to remember.
What’s happening in your backyard?
by Bill Royce on 25th March 2010
If, like me, you follow proposed industrial developments to see which have a smooth trip and which are abandoned due to local resistance, I guess you see three or four key success factors that are common in country after country.
Make search engines love you…
by Mark Howells-Mead on 17th March 2010
Online specialist Mark Howells-Mead from the Digital Practice at B-M Switzerland has written about how a blog or regularly updated news section can increase the readership of your website, help you promote your company, and make search engines love you.
