Newsroom » The Cast Blog
by Elaine Cameron on 15th November 2013
Well, first of all I guess it would help if you knew what either of these strange-sounding concepts was. To deal with Feminomics first, this is all about the rise of the emerging, economically- empowered demographic that is women. Yes, WOMEN!
by Marek Zaremba-Pike on 6th November 2013
Enter the terms ‘social media’ and ‘politics’ into one search engine and you will get more than one billion results.
Social media is revolutionising the way politicians communicate with citizens, the media, and each other. Self-proclaimed social media experts evangelise about the need to participate and highlight the ‘disruptive power’ of social media on politics. Barack Obama’s presidential election campaigns in the United States have achieved almost mythical status as examples to follow.
by Dennis Landsbert-Noon and Marek Zaremba-Pike on 30th October 2013
Many organisations still have their heads in the sand when it comes to social media crisis planning – and as a result are inviting damage to their reputation. With the eruption of each new social media crisis, LinkedIn pages around the globe are flooded with ‘five-point plans’ from a plethora of self-proclaimed crisis gurus offering advice on how to learn from the latest debacle.
by Matthias Lüfkens on 25th October 2013
The @BarackObama account was set up in early 2007 as a campaign account to elect then Senator Barack Obama. Over the past six years he has become the most followed world leader with more than 38.8 million followers and counting. The account is not run by the US administration and no tax dollar is spent on his personal tweets.
by Matthias Lüfkens on 18th October 2013
Anyone who manages a corporate Twitter handle knows that even with the best content marketing strategy that it takes a lot of time, dedication and energy to craft and daily post and interesting daily tweets that can will be valuable and engaging for your followers.
by Matthias Lüfkens on 9th October 2013
Javier Castaño is an enterprising Spanish graphic designer who lost his job in 2011 during Spain’s economic crisis. He is now a shoeshine man having set up his workbench in front of the historic Café Central in Malaga’s old town. But Javier Castaño is not an ordinary shoeshine man.
by Katarina Wallin Bureau on 30th September 2013
Before I became a communications consultant I was a management consultant. I worked for an influential but little-known company described by Fortune magazine as “An absolutely top notch consultancy, among the half-dozen firms that form the elite in strategy consulting.”
by Matthias Lüfkens on 25th September 2013
Chances are most of your employees are on Facebook and most of them check their newsfeed or update their status during working hours.
by Matthias Lüfkens on 17th July 2013
The latest fad in Silicon Valley is to Google before deciding on your child’s name. Is the .com or .net domain still available? Is his/her Twitter handle still available? And shouldn’t you create and reserve your baby’s Facebook profile, so your child won’t be digitally disadvantaged later in life.
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