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	<title>Burson-Marsteller &#187; The Cast Blog</title>
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	<link>http://burson-marsteller.eu</link>
	<description>Europe, Middle East &#38; Africa</description>
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		<title>Image and reputation in the age of digital communication</title>
		<link>http://burson-marsteller.eu/newsroom/2010/09/image-and-reputation-in-the-age-of-digital-communication-2/</link>
		<comments>http://burson-marsteller.eu/newsroom/2010/09/image-and-reputation-in-the-age-of-digital-communication-2/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 10:05:22 +0000</pubDate>
		<dc:creator>jennifer.carlot</dc:creator>
				<category><![CDATA[The Cast Blog]]></category>

		<guid isPermaLink="false">http://burson-marsteller.eu/?p=2007</guid>
		<description><![CDATA[This morning I delivered this presentation to the American Chamber of Commerce in Singapore. We discussed the crafting and co-creation of persuasive narratives, digital storytelling through the newsfeed with stakeholders, the production and packaging of content for the new public mind, and how the art of PR is becoming more of a science.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Notes from Africa</title>
		<link>http://burson-marsteller.eu/newsroom/2010/08/notes-from-africa/</link>
		<comments>http://burson-marsteller.eu/newsroom/2010/08/notes-from-africa/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 08:00:36 +0000</pubDate>
		<dc:creator>Maria Allen</dc:creator>
				<category><![CDATA[The Cast Blog]]></category>
		<category><![CDATA[Andrew Mitchell]]></category>
		<category><![CDATA[Burson-Marsteller]]></category>
		<category><![CDATA[conservative party]]></category>
		<category><![CDATA[genocide]]></category>
		<category><![CDATA[project Umubano]]></category>
		<category><![CDATA[Rwanda]]></category>
		<category><![CDATA[social action]]></category>
		<category><![CDATA[Stephen Crabb]]></category>
		<category><![CDATA[Survivor NGO]]></category>
		<category><![CDATA[volunteer]]></category>
		<category><![CDATA[workshop]]></category>

		<guid isPermaLink="false">http://burson-marsteller.eu/?p=1968</guid>
		<description><![CDATA[I’ve just returned from two weeks unpaid leave in Rwanda where I was a volunteer on the Conservative Party’s annual social action initiative, Project Umubano, that was established four years ago by Andrew Mitchell, now the Secretary of State for International Development. Stephen Crabb, a Government Whip, led this year’s 50 volunteers made up of politicians, journalists, Party staff and people working in the public and private sectors.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>New websites for Burson-Marsteller EMEA</title>
		<link>http://burson-marsteller.eu/newsroom/2010/07/new-websites-for-burson-marsteller-emea/</link>
		<comments>http://burson-marsteller.eu/newsroom/2010/07/new-websites-for-burson-marsteller-emea/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 15:21:12 +0000</pubDate>
		<dc:creator>Mark Howells-Mead</dc:creator>
				<category><![CDATA[The Cast Blog]]></category>
		<category><![CDATA[Burson-Marsteller]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[emea]]></category>
		<category><![CDATA[Integrated]]></category>
		<category><![CDATA[Mark Howells-Mead]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://burson-marsteller.eu/?p=1951</guid>
		<description><![CDATA[The websites for Burson-Marsteller worldwide have been refreshed and modernized recently, forming a wider and more detailed overview of the company. During this modernization process, we in Europe also reviewed our websites and at the end of last year, we began a re-development process which took into account our desire to share details of our evidence-based communications strategy and to provide a central point through which our various information channels could be collated.]]></description>
		<wfw:commentRss>http://burson-marsteller.eu/newsroom/2010/07/new-websites-for-burson-marsteller-emea/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Social media storm for Groupola</title>
		<link>http://burson-marsteller.eu/newsroom/2010/07/social-media-storm-for-groupola/</link>
		<comments>http://burson-marsteller.eu/newsroom/2010/07/social-media-storm-for-groupola/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 07:08:58 +0000</pubDate>
		<dc:creator>Stephen Sandsmith</dc:creator>
				<category><![CDATA[The Cast Blog]]></category>
		<category><![CDATA[Burson-Marsteller]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Groupola]]></category>
		<category><![CDATA[Heleana Quartey]]></category>
		<category><![CDATA[iPhone 4]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Steve Sandsmith]]></category>
		<category><![CDATA[UK]]></category>
		<category><![CDATA[Zappo]]></category>

		<guid isPermaLink="false">http://burson-marsteller.eu/?p=1928</guid>
		<description><![CDATA[The UK’s water suppliers may be suffering from a lack of summer storms, but there’s never any such lack on the internet, and a huge one has been brewing this past week as consumers react angrily to a PR stunt. At the eye of this particular social media storm is group-buying discount website Groupola, but what did they do to attract the connected masses ire?]]></description>
		<wfw:commentRss>http://burson-marsteller.eu/newsroom/2010/07/social-media-storm-for-groupola/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>New tools to measure NGO risk</title>
		<link>http://burson-marsteller.eu/newsroom/2010/06/new-tools-to-measure-ngo-risk/</link>
		<comments>http://burson-marsteller.eu/newsroom/2010/06/new-tools-to-measure-ngo-risk/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 16:20:42 +0000</pubDate>
		<dc:creator>Bill Royce</dc:creator>
				<category><![CDATA[The Cast Blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand vulnerability]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[greenpeace]]></category>
		<category><![CDATA[nestlé]]></category>
		<category><![CDATA[ngo]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://burson-marsteller.eu/?p=1875</guid>
		<description><![CDATA[A Greenpeace activist once famously quipped that focusing on brands “was like discovering gunpowder for environmentalists”.   Campaigning NGOs have found that brands are vulnerable and sensitive to public attacks. According to Michael E Conroy, author of ‘Branded’, the power of NGOs is increasingly defined by their ability to invent clever ways to “seriously embarrass a company, damage its brand and bring it to the table to change its practices”.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Feel it because it is here – the countdown has begun!</title>
		<link>http://burson-marsteller.eu/newsroom/2010/06/feel-it-because-it-is-here-%e2%80%93-the-countdown-has-begun/</link>
		<comments>http://burson-marsteller.eu/newsroom/2010/06/feel-it-because-it-is-here-%e2%80%93-the-countdown-has-begun/#comments</comments>
		<pubDate>Sun, 06 Jun 2010 11:03:14 +0000</pubDate>
		<dc:creator>Robyn de Villiers</dc:creator>
				<category><![CDATA[The Cast Blog]]></category>

		<guid isPermaLink="false">http://bmeu.bm-crossmedia.ch/?p=1790</guid>
		<description><![CDATA[The kick-off for the 2010 FIFA World Cup  in just over a week’s time is fast approaching and the final touches are being made to all stadia and to infrastructure such as transport and hospitality. Some stadiums have already been put through their paces for a few Bafana Bafana (South Africa’s national squad) games. And spectators are enjoying everything about the games, including the vuvuzelas!]]></description>
		<wfw:commentRss>http://burson-marsteller.eu/newsroom/2010/06/feel-it-because-it-is-here-%e2%80%93-the-countdown-has-begun/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The world champions getting ready for the election finals</title>
		<link>http://burson-marsteller.eu/newsroom/2010/05/the-world-champions-getting-ready-for-the-election-finals/</link>
		<comments>http://burson-marsteller.eu/newsroom/2010/05/the-world-champions-getting-ready-for-the-election-finals/#comments</comments>
		<pubDate>Fri, 28 May 2010 15:57:40 +0000</pubDate>
		<dc:creator>Michal Donath</dc:creator>
				<category><![CDATA[The Cast Blog]]></category>

		<guid isPermaLink="false">http://bmeu.bm-crossmedia.ch/?p=1786</guid>
		<description><![CDATA[Unlike in the recent World Championship in ice-hockey, where the Czech "no star" team of outsiders beat after initial flops the best teams of the world including the unbeatable Russians, the fragmented Czech political team can still not decide who's playing against whom as they are getting ready for the election finals this weekend.]]></description>
		<wfw:commentRss>http://burson-marsteller.eu/newsroom/2010/05/the-world-champions-getting-ready-for-the-election-finals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kicking-Off Sponsorship Communications</title>
		<link>http://burson-marsteller.eu/newsroom/2010/05/kicking-off-sponsorship-communications/</link>
		<comments>http://burson-marsteller.eu/newsroom/2010/05/kicking-off-sponsorship-communications/#comments</comments>
		<pubDate>Mon, 03 May 2010 07:12:45 +0000</pubDate>
		<dc:creator>Adam Lewis</dc:creator>
				<category><![CDATA[The Cast Blog]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://bmeu.bm-crossmedia.ch/?p=607</guid>
		<description><![CDATA[Only 38 days to go before the FIFA World Cup 2010  – are you getting excited? It is easy to get infected by the buzz of big sporting events like this – even if you are not a sports fan. And it is this energy and excitement that allows some of our biggest clients to build an emotional connection with fans and customers through sponsorship programmes.]]></description>
		<wfw:commentRss>http://burson-marsteller.eu/newsroom/2010/05/kicking-off-sponsorship-communications/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Britain in the EU in a post-election world</title>
		<link>http://burson-marsteller.eu/newsroom/2010/04/britain-in-the-eu-in-a-post-election-world/</link>
		<comments>http://burson-marsteller.eu/newsroom/2010/04/britain-in-the-eu-in-a-post-election-world/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 07:19:00 +0000</pubDate>
		<dc:creator>Jeremy Galbraith</dc:creator>
				<category><![CDATA[The Cast Blog]]></category>

		<guid isPermaLink="false">http://bmeu.bm-crossmedia.ch/?p=609</guid>
		<description><![CDATA[Despite a generally Eurosceptic public there is little evidence that Europe is an issue that determines a significant number of votes at general elections, although the UK Independence Party has had impressive results at the last two European elections.]]></description>
		<wfw:commentRss>http://burson-marsteller.eu/newsroom/2010/04/britain-in-the-eu-in-a-post-election-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The times are a’changing</title>
		<link>http://burson-marsteller.eu/newsroom/2010/04/the-times-are-a%e2%80%99changing/</link>
		<comments>http://burson-marsteller.eu/newsroom/2010/04/the-times-are-a%e2%80%99changing/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 07:25:40 +0000</pubDate>
		<dc:creator>Dennis Landsbert-Noon</dc:creator>
				<category><![CDATA[The Cast Blog]]></category>

		<guid isPermaLink="false">http://bmeu.bm-crossmedia.ch/?p=615</guid>
		<description><![CDATA[Looking back, what fantastic luxury of time and resources I had in my days as a journalist – rather more years ago than I care to remember.]]></description>
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		<slash:comments>0</slash:comments>
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