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The not-so-silent majority
by Sunil John on 16th March 2011
With young people at the forefront of seismic changes to the political landscape, the Annual ASDA’A Burson-Marsteller Arab Youth Survey has never been more relevant.
For three years now, ASDA’A Burson-Marsteller has given a voice to the Arab world’s most important demographic through its Annual Arab Youth Survey. This year that voice has resonance and weight as never before.
Age of inspiration…
23rd February 2011
That we live in an age of mistrust is a common refrain in our post-downturn era. But have recent events in the Arab world transformed how we see ourselves, and more specifically, our youth? When the international media wrote that the people of Egypt deserved to be “congratulated” for taking a stand for a greater say [...]
Listening to Arab Youth
23rd February 2011
From Tunis to Tripoli, and from Cairo to Manama, the Arab world is in the midst of a period of unprecedented change.
Over the past three years, ASDA’A Burson-Marsteller has forecast future trends by analysing the region’s current hopes, fears and aspirations. We have done that by speaking first-hand to the Middle East’s largest demographic: its young people.
2011 Coalition – Can the marriage survive the inlaws? No says George Hutchinson
10th February 2011
I’m going to stick my neck out and say that, unlike many in the industry, I think the strange marriage that is the Conservative –Liberal Democrat coalition is not going to last.
Harmony: a Royal view of sustainability
by Bill Royce on 4th November 2010
Last night I attended a Royal Geographic Society event in London launching the fantastic book Harmony by HRH The Prince of Wales (Charles, for those on first name terms) with assistance from my friend Tony Juniper, former International Vice-Chair of Friends of the Earth, and BBC3 presenter Ian Skelly who turns out to be quite an authority on ‘sacred geometry’ and other arcane topics.
Resolving those hairy dilemmas
by Dennis Landsbert-Noon on 25th October 2010
Scratch a bald guy and beneath the shiny, thin-skinned surface you’ll find his wounded psyche. Always!
Look harder, and you’ll also discover a hidden – or perhaps not so hidden – psychological ‘therapy’ trying vainly to apply a soothing balm over the cruelly exposed dome.
BlackBerry Mom #3 – Communicating Sweden: tiny giant with big news
by Katarina Wallin Bureau on 7th October 2010
In this age of transparency Sweden is a bit of an enigma. It ranks 1st in the Economist Intelligence Unit’s Democracy Index and is regularly confused with Switzerland – perceived as neutral and nice to everybody.Therefore the recent entry into parliament of a far-right anti-immigrant party – the Sweden Democrats – was way bigger news than
Image and reputation in the age of digital communication
by bob.pickard on 10th September 2010
This morning I delivered this presentation to the American Chamber of Commerce in Singapore. We discussed the crafting and co-creation of persuasive narratives, digital storytelling through the newsfeed with stakeholders, the production and packaging of content for the new public mind, and how the art of PR is becoming more of a science.
Notes from Africa
by Maria Allen on 10th August 2010
I’ve just returned from two weeks unpaid leave in Rwanda where I was a volunteer on the Conservative Party’s annual social action initiative, Project Umubano, that was established four years ago by Andrew Mitchell, now the Secretary of State for International Development. Stephen Crabb, a Government Whip, led this year’s 50 volunteers made up of politicians, journalists, Party staff and people working in the public and private sectors.
New websites for Burson-Marsteller EMEA
by Mark Howells-Mead on 27th July 2010
The websites for Burson-Marsteller worldwide have been refreshed and modernized recently, forming a wider and more detailed overview of the company. During this modernization process, we in Europe also reviewed our websites and at the end of last year, we began a re-development process which took into account our desire to share details of our evidence-based communications strategy and to provide a central point through which our various information channels could be collated.
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