Newsroom » In the Media
Maggs on media: Be short and sharp – the growing importance of public relations
10th September 2012
Jeremy Galbraith (CEO Europe, Middle-East and Africa of Burson-Marsteller and Chair of the Global Public Affairs practice) interviewed by Jeremy Maggs on Maggs on Media, a South African weekly show which looks into “the media, marketing, advertising and communications industries” on eNCA TV channel on 13 June.
Philips Electronics maintains top spot in second IMD/Burson-Marsteller European Corporate Purpose & Performance Impact Study
12th October 2011
For a second year, the Dutch industry leader Koninklijke Philips Electronics has topped a Europe-wide industry survey of corporate purpose and performance impacts.
The research, based on an analysis of reputation and sustainability rankings, scores and ranks Europe’s top 250 companies according to their corporate purpose impact – and correlates this to their financial performance. A study in 2010 revealed that companies which communicated their corporate purpose effectively were more likely to have better financial performance.
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