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Burson-Marsteller is able to provide evidence-based communications because of the people we hire, the breadth of our market coverage, our specialist practices and our proprietary research. Our markets and practices regularly develop their own reports, tools and thought pieces based on original research and analysis in areas ranging from EU affairs to Web Rep and the Environment. More
Election expectations of influentials
10th June 2010
Donath-Burson-Marsteller & The Fleet Sheet’s Final Word Election expectations of influentials.
Burson-Marsteller Media Survey
10th June 2010
Since the first publicly-targeted radio station in Pittsburgh, Pennsylvania, was licensed in 1920, doomsayers have been predicting the demise of ‘traditional media’. To paraphrase Mark Twain’s quip, however, reports of its demise were greatly exaggerated – until now, perhaps. Just under a century later, the doomsayers’ predictions may be belatedly coming true. The huge seismic shocks battering the industry today mean the rug is not just being pulled out from under the feet of old media, rather the whole floor is caving in.
Practical implications of the Lisbon Treaty
22nd February 2010
European Union leaders met on the outskirts of Brussels in 2001 to make a commitment for the EU to become more democratic, transparent and effective. The Nice Treaty had been signed only one year previously, yet with the “Laeken declaration”, the Union was being prepared for a new cycle of institutional reform. That cycle began with the Convention on the Future of Europe, which led to a draft constitutional treaty that was defeated by French and Dutch voters in 2005. After a period of reflection, the next step was an amending treaty, the Lisbon Treaty, which was rejected – and then accepted – by the Irish people, and finally came into force on 1 December 2009.
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