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Burson-Marsteller agrees to acquire a majority stake in Pohjoisranta, one of Finland’s leading PR agencies
by Jennifer Carlot on 20th January 2012
Burson-Marsteller, a leading global public relations and communications firm, announced today that it has agreed to acquire a majority stake in the Finnish communications consultancy Pohjoisranta. Headquartered in Helsinki, Pohjoisranta has been Burson-Marsteller’s exclusive affiliate partner in Finland since 2006 and will now become a full member of the network as Pohjoisranta Burson-Marsteller.
WEF’s Matthias Lüfkens joins Burson-Marsteller to lead EMEA Digital Practice
21st November 2011
Matthias Lüfkens will join Burson-Marsteller on 1 February 2012 to lead the Digital Practice across Europe, Middle-East and Africa (EMEA). Lüfkens has been the Head of Digital media at the World Economic Forum (WEF) since 2004. In addition to designing and implementing the WEF’s digital strategy, Matthias has advised a wide range of Fortune 500 companies as well as non-profit organisations on social media. He is a columnist on mastering social networks for French-Swiss business magazine Bilan, and a frequent speaker at major technology events such as LeWeb in Paris, Lift in Geneva, the Next Conference in Berlin, SIME in Stockholm and TedxZurich.
Asia’s top companies double their social media presence compared to last year
26th October 2011
More than 80 percent of companies listed on The Wall Street Journal’s Asia 200 Index have a corporate social media presence, up from 40 percent last year, according to the 2011 Asia-Pacific Corporate Social Media Study by leading global public relations firm Burson-Marsteller. Showing dramatic growth, the top companies in Asia closed the gap with Fortune 100 companies, where 84 percent of companies use social media channels for corporate marketing and communications.
Philips Electronics maintains top spot in second IMD/Burson-Marsteller European Corporate Purpose & Performance Impact Study
12th October 2011
For a second year, the Dutch industry leader Koninklijke Philips Electronics has topped a Europe-wide industry survey of corporate purpose and performance impacts.
The research, based on an analysis of reputation and sustainability rankings, scores and ranks Europe’s top 250 companies according to their corporate purpose impact – and correlates this to their financial performance. A study in 2010 revealed that companies which communicated their corporate purpose effectively were more likely to have better financial performance.
Burson-Marsteller to acquire a majority stake in Arcay Communications, a leading African PR agency
6th October 2011
Burson-Marsteller, a leading global public relations and communications firm, today announced it has agreed to acquire a majority stake in Arcay Communications, a leading South African consultancy with headquarters in Johannesburg and an extensive affiliate network across Africa, covering more than 50 countries throughout the continent.
Former BBC Presenter Clarence Mitchell joins Burson-Marsteller UK
5th September 2011
Clarence Mitchell has joined Burson-Marsteller’s London team where he becomes a Managing Director, providing strategic counsel to corporate and public affairs clients and reporting to UK CEO Matt Carter.
Burson-Marsteller Hires MHP’s Head of Technology, Ben Maynard
31st August 2011
Burson-Marsteller has hired industry veteran, Ben Maynard to join its Technology Practice as a managing director. He will join the London team which serves a raft of major clients in the technology and telecoms space, including Hewlett Packard, SAP and Sony Ericsson. Maynard will also act as deputy Chair of B-M’s Technology Practice in Europe, Middle East and Africa, reporting to EMEA Practice Chair, Chris Cartwright.
Burson-Marsteller Appoints Helena Olsson New CEO of Sweden
29th August 2011
Burson-Marsteller, a leading global public relations and communications consultancy, today announced it has appointed Helena Olsson as CEO of the firm’s Swedish operations.
UNIVERSITY OF MISSOURI JOURNALISM SCHOOL GIVES ITS HIGHEST AWARD
27th July 2011
The University of Missouri, the world’s first school to teach journalism, has awarded Robert S. Leaf, ex-international chairman of Burson-Marsteller the 2011 Missouri Honor Medal for distinguished Service in Journalism, the highest honor the School of Journalism bestows. The medal has been given since 1930 and recipients include, Walter Cronkite, George Gallup, Tom Brokaw, Craig Claiborne, Christine Amanapour and Winston Churchill.
Burson-Marsteller adds new talent to fast growing EMEA Healthcare practice with appointment of Richard Anderson
19th July 2011
Burson-Marsteller, a leading global public relations and communications consultancy, today announced it has appointed Richard Anderson to join as Managing Director for Healthcare, EMEA based in Burson-Marsteller’s London office, from 1 September 2011. Richard will lead the EMEA Healthcare practice together with Toula Stoffel, Managing Director, Healthcare in Burson-Marsteller Switzerland and Practice Leader, Healthcare EMEA.
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