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ASDA’A Burson-Marsteller Arab Youth Survey
‘Our best days are ahead of us’ say three-quarters of Arab youth in 5th annual ASDA’A Burson-Marsteller Arab Youth Survey
Representing a resounding vote of confidence in the Middle East and North Africa’s future outlook, three-quarters of Arab youth, the region’s largest demographic, say their best days are ahead of them in the fifth annual ASDA’A Burson-Marsteller Arab Youth Survey, released today. An overwhelming 74% of all Arab youth surveyed in 15 countries across MENA agree with the statement: “Our best days are ahead of us”.
A ground-breaking initiative of ASDA’A Burson-Marsteller, the leading public relations consultancy in MENA, the Arab Youth Survey is aimed at providing reliable data and insights into the attitudes and aspirations of the region’s 200 million-strong youth population, informing policy- and decision-making of both government and the private sector.
- Arab youth have a greater sense of national identity after the Arab Spring, with 87% saying they are “more proud to be an Arab”
- Being paid a fair wage and owning a home remain their highest priorities, and rising living costs their top concern
- UAE continues to be seen as a model nation, while France, Germany and China regarded most favourably among countries outside MENA
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Please click here for more information on the top 10 findings
2011/12 ASDA’A Burson- Marsteller Arab Youth Survey
2010/11 ASDA’A Burson-Marsteller Arab Youth Survey
2009/10 ASDA’A Burson-Marsteller Arab Youth Survey
2008/09 ASDA’A Burson-Marsteller Arab Youth Survey
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