Innovation & Insights
ASDA’A Burson-Marsteller Arab Youth Survey
‘Our best days are ahead of us’ say three-quarters of Arab youth in 5th annual ASDA’A Burson-Marsteller Arab Youth Survey
Representing a resounding vote of confidence in the Middle East and North Africa’s future outlook, three-quarters of Arab youth, the region’s largest demographic, say their best days are ahead of them in the fifth annual ASDA’A Burson-Marsteller Arab Youth Survey, released today. An overwhelming 74% of all Arab youth surveyed in 15 countries across MENA agree with the statement: “Our best days are ahead of us”.
A ground-breaking initiative of ASDA’A Burson-Marsteller, the leading public relations consultancy in MENA, the Arab Youth Survey is aimed at providing reliable data and insights into the attitudes and aspirations of the region’s 200 million-strong youth population, informing policy- and decision-making of both government and the private sector.
- Arab youth have a greater sense of national identity after the Arab Spring, with 87% saying they are “more proud to be an Arab”
- Being paid a fair wage and owning a home remain their highest priorities, and rising living costs their top concern
- UAE continues to be seen as a model nation, while France, Germany and China regarded most favourably among countries outside MENA
Please click here for more information on the top 10 findings
Search this website
More B-M Talk
Burson-Marsteller accepts no responsibility for external links. Content of websites which are linked through B-M Talk is solely provided by the website owner.
(B-M Talk is updated automatically once per hour, 24 hours per day.)
Burson-Marsteller EMEA has a network of 29 offices and over 80 additional markets covered by affiliates and their networks. Map