Innovation & Insights
Global Social Media Check-Up
Fortune Global 100 Companies mentioned more than 10 million times online in one month, with most user chatter happening on Twitter
87% of companies are using at least one of the major social platforms to communicate with online stakeholders online. While Twitter still remains the most popular platform for Global 100 companies, by far the largest growth in corporate social media use occurred on YouTube, which jumped from 39% to 79% in just one year. Companies are now integrating more original multimedia content and are engaging more than ever in digital conversations through retweets, @-mentions, and responses to Facebook comments. These were the key findings of the Third Annual Burson-Marsteller Global Social Media Check-Up, which examined the Fortune Global 100’s use of popular social networking platforms including Twitter, Facebook, YouTube and, for the first time, Google Plus and Pinterest.
To access the complete analysis of these findings, visit www.bm.com/social
Click here to view the SlideShare presentation
Click here to view the 2012 pdf version
Click here to view the 2011 pdf version
Click here to view the 2010 pdf version
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