Innovation & Insights
Global Social Media Check-Up
European and global companies now focus on Social Media Interactivy – while Asian Companies’ Social Media Presence grows
Sixty-seven percent of Asian companies in the Fortune Global 100 are now using at least one social media platform, up from 50 percent 12 months earlier, while the number of U.S. and European companies using social media remained virtually flat at 89 and 84 percent respectively. This was a key finding of the Second Annual Burson-Marsteller Global Social Media Check-up, which examines the Fortune Global 100’s use of popular social networking platforms such as: Twitter, Facebook, YouTube, corporate blogs and local and language-specific social networks.
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