Innovation & Insights
Location!
The ultimate goal of location is to maintain strong stakeholder relationships over the life of major local development projects.
Burson-Marsteller’s new methodology, Location!, offers a strategic and tactical framework as well as tools to support clients’ efforts to secure planning approvals and community consent over the life of the project.
Location! integrates multi-disciplinary learnings from public affairs, stakeholder engagement, issues and crisis management, corporate reputation, corporate communications, media relations and digital outreach with clients across a range of industries.
The programme includes 15 specialised communication initiatives relating to site and project communication, which are underpinned by general skills and tools.
Search this website
More B-M Talk
Burson-Marsteller accepts no responsibility for external links. Content of websites which are linked through B-M Talk is solely provided by the website owner.
(B-M Talk is updated automatically once per hour, 24 hours per day.)
