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Innovation & Insights » Media Intelligence Suite

Media Coverage Reports

Through the news platform, it is possible for users to create their own detailed Media Coverage Reports that include a fully linked table of contents with complete articles and an executive summary. In addition, coverage reports provide graphical representation of detailed statistics as well as core data from news sources. The core data covers such things as publication information, circulation, and advertising equivalents.

The reports can be quickly generated through the central news platform and represent a snapshot of the media impact for specific topics, campaigns, products, or events.

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Burson-Marsteller is a truly global public relations agency with an unrivalled network in Europe, Middle East and Africa of 27 offices and over 80 additional markets covered by affiliates and their networks.