Innovation & Insights » Media Intelligence Suite
Social Media Analysis
Whereas Media Analysis focuses on the traditional communication channels such broadcast, print, and online media. Social Media Analysis incorporates many more non-traditional channels such as blogs, discussion boards, chat rooms, and social networks.
Use of these communication forms is increasing at an exponential rate, and their influence has grown substantially stronger over the past decade. In some instances, particular blogs or videos published on sites such as YouTube can have an enormous and far reaching impact on an organization. Gone are the days when word of mouth simply meant information being passed along from person to person one at a time or in small groups where the impact took a long time to be felt. Web2.0 technology has not given the individual the capacity to reach millions of people. Therefore, an understanding of the impact that social media is having on an organization is absolutely essential.
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