Innovation & Insights » Media Intelligence Suite
Web-based news platform
The platform represents the core of all Media Intelligence Suite services. It is a single, centralized media coverage tool used for gathering the whole range of news sources such as online, print, broadcast, etc. It is supplied to Burson-Marsteller by an external partner. The platform is available 24 hours a day, seven days a week and provides access to all news items and data for analysis. Tracked articles and information require ongoing quality management including post-coding and post-editing. These are performed by Burson-Marsteller’s editorial and evaluation teams.
Because Media Intelligence Suite services are based on this single database, there are no concerns regarding possible loss of information or redundancies caused by using multiple sources. Complete information from a single source also ensures accurate data analysis presented in a unified way.
The news platform not only provides information on whether our clients or their products are communicated at all, it above all allows for an evaluation of what, and in which form information is communicated. Analysis of this information can then show a current snapshot or recent trend. In this way developments or crisis can be confronted and dealt with almost in real-time.
In addition, the news platform can be fully customized to fit an organization’s individual needs based on categories such as media selection, geography, coding, analysis, and presentation. Furthermore, the platform supports a high degree of flexibility in distribution methods including generating PDF, Word, Excel, and HTML formats publishable using a variety of protocols that include e-mail, SMS, and HTTP.
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