Innovation & Insights
Our Social Media
Our proprietary platform for Social Media Releases was developed by bloggers and journalists with high social media usage.
It enables PR practitioners to write and publish news content in a format optimised for distribution to social media outlets.
The service is based on the open source blogging software WordPress and is customised to meet the specific requirements of bloggers and online publications.
Clients and client teams can use the tool with minimal training. You can build and publish a social media release within minutes. The releases are stored and classified so users can sort them by country, date and company.
All text and visual content related to the announcement is linked and downloadable from a single web page.
The tool allows users to upload multimedia content to the web page, including PDF files, links to other websites, video files, podcasts and high resolution photography.
It also enables you to leverage social bookmarks, otherwise known as icons linked to social networking websites, so that users can share and comment. This feature increases viral circulation and Web popularity.
Many of the world’s leading companies use this tool successfully including Adobe, SEAT and Symantec.
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