Innovation & Insights
Corporate Reputation: A Balance of Purpose & Performance
A company’s “purpose” can be its guiding star to sustaining financial performance through tough economic times, according to our corporate reputation study. However, results also underscore an in-built tension between the two objectives, and that CEOs must find a way to strike the right balance.
The key findings of our study are based on in-depth interviews conducted by Penn, Schoen & Berland, the strategic research firm, with 200 leading corporate executives and opinion-makers in 11 countries across Europe.
What Burson-Marsteller offers:
- Refine Purpose & Performance or Vision, Mission & Values Statement – an assessment based on research findings;
- Stakeholders Analysis – how Purpose & Performance or Vision, Mission & Values is perceived through an audit;
- Living the Purpose & Performance Statement – a review of company communications tools for consistency and if they represent the P&P statement;
- Benchmark – an audit of how this company stands in terms of Purpose & Performance versus competitors.
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