Innovation & Insights
Website benchmarking
We believe in three golden rules for websites.
Rule 1: Never take your website for granted. It’s the point of first impression for most people.
Rule 2: Don’t just guess on whether your site really meets the needs of all your stakeholders, or how it stacks up against the sites of your competitors.
Rule 3: Know for sure whether it meets your corporate communication objectives and engages audiences in a way that brings the intelligence back to you. Otherwise, it’s just a fancy brochure on the internet.
Burson-Marsteller’s Website Benchmarking tool shows how your website compares to the sites of direct competitors and other businesses. We then combine our extensive knowledge of the digital universe with your corporate communication objectives to analyse and deliver key conclusions including:
- A report card and plan of action to improve your positioning, perception and communications performance in the digital world
- A barometer that shows at a glance how your site performs on each of the criteria we have examined
- Best practices that can be adapted or adopted for your website.
- Implementation assistance as you need it
The Website Benchmarking product is scalable, so is adaptable for the need of small, medium and large companies.
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