Newsroom Overview
Notes from Africa
by Maria Allen on 10th August 2010
I’ve just returned from two weeks unpaid leave in Rwanda where I was a volunteer on the Conservative Party’s annual social action initiative, Project Umubano, that was established four years ago by Andrew Mitchell, now the Secretary of State for International Development. Stephen Crabb, a Government Whip, led this year’s 50 volunteers made up of politicians, journalists, Party staff and people working in the public and private sectors.
New websites for Burson-Marsteller EMEA
by Mark Howells-Mead on 27th July 2010
The websites for Burson-Marsteller worldwide have been refreshed and modernized recently, forming a wider and more detailed overview of the company. During this modernization process, we in Europe also reviewed our websites and at the end of last year, we began a re-development process which took into account our desire to share details of our evidence-based communications strategy and to provide a central point through which our various information channels could be collated.
Social media storm for Groupola
by Stephen Sandsmith on 13th July 2010
The UK’s water suppliers may be suffering from a lack of summer storms, but there’s never any such lack on the internet, and a huge one has been brewing this past week as consumers react angrily to a PR stunt. At the eye of this particular social media storm is group-buying discount website Groupola, but what did they do to attract the connected masses ire?
Burson-Marsteller announces exclusive partnership with Ecker & Partner in Austria
6th July 2010
Brussels, 6 July 2010 – Burson-Marsteller, a leading global public relations and communications firm, announced today that it has entered an exclusive partnership with Ecker & Partner, a leading Austrian public relations agency.
New tools to measure NGO risk
by Bill Royce on 23rd June 2010
A Greenpeace activist once famously quipped that focusing on brands “was like discovering gunpowder for environmentalists”. Campaigning NGOs have found that brands are vulnerable and sensitive to public attacks. According to Michael E Conroy, author of ‘Branded’, the power of NGOs is increasingly defined by their ability to invent clever ways to “seriously embarrass a company, damage its brand and bring it to the table to change its practices”.
New way to measure brand risk from NGO campaigns
15th June 2010
Burson-Marsteller, a leading global public relations and communications firm, has launched a new evidence-based tool to measure and track brands’ exposure and vulnerability to issues-based attacks from campaigning NGOs. The tool was launched at the first edition of the Burson-Marsteller EMEA Energy & Environment Forum held in Brussels on 10 June, 2010.
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