Burson-Marsteller

Kicking-Off Sponsorship Communications

by Adam Lewis on 3rd May 2010 in The Cast Blog, Videos

Only 38 days to go before the FIFA World Cup 2010 – are you getting excited? It is easy to get infected by the buzz of big sporting events like this – even if you are not a sports fan. And it is this energy and excitement that allows some of our biggest clients to build an emotional connection with fans and customers through sponsorship programmes.

Burson-Marsteller has been helping clients maximise their investment in sponsorship for many years. Look at our work for Visa over several Olympic Games, our work for Sony-Ericsson across tennis, music and the FIFA World Cup 2010 as well as Bacardi Limited and bid work for Qatar and others.

But for the first time, we have packaged up our capabilities with the launch of a new Burson-Marsteller sponsorship product – Total Sponsorship. Total Sponsorship was launched in London earlier in the month at a breakfast event discussing ‘How social media is shaping sponsorship’. More than 40 guests were inspired by sponsorship guru Lesa Ukman from IEG, Bob Stapleton, owner of the number one cycling team in the world and Sony-Ericsson as they discussed opportunities with social media. The video below gives an insight into the discussion.

The focus for the London team is on corporate sponsorship. Helping clients activate the investment in their sponsorship – bringing it to life with integrated communications. You can find out more about our offer at our new website. Also please do follow-us on http://twitter.com/BMsponsorship.

Let me know if you have any comments or questions.

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