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	<title>Burson-Marsteller &#187; Newsroom</title>
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	<link>http://burson-marsteller.eu</link>
	<description>Europe, Middle East &#38; Africa</description>
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		<title>Image and reputation in the age of digital communication</title>
		<link>http://burson-marsteller.eu/newsroom/2010/09/image-and-reputation-in-the-age-of-digital-communication-2/</link>
		<comments>http://burson-marsteller.eu/newsroom/2010/09/image-and-reputation-in-the-age-of-digital-communication-2/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 10:05:22 +0000</pubDate>
		<dc:creator>jennifer.carlot</dc:creator>
				<category><![CDATA[The Cast Blog]]></category>

		<guid isPermaLink="false">http://burson-marsteller.eu/?p=2007</guid>
		<description><![CDATA[This morning I delivered this presentation to the American Chamber of Commerce in Singapore. We discussed the crafting and co-creation of persuasive narratives, digital storytelling through the newsfeed with stakeholders, the production and packaging of content for the new public mind, and how the art of PR is becoming more of a science.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Notes from Africa</title>
		<link>http://burson-marsteller.eu/newsroom/2010/08/notes-from-africa/</link>
		<comments>http://burson-marsteller.eu/newsroom/2010/08/notes-from-africa/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 08:00:36 +0000</pubDate>
		<dc:creator>Maria Allen</dc:creator>
				<category><![CDATA[The Cast Blog]]></category>
		<category><![CDATA[Andrew Mitchell]]></category>
		<category><![CDATA[Burson-Marsteller]]></category>
		<category><![CDATA[conservative party]]></category>
		<category><![CDATA[genocide]]></category>
		<category><![CDATA[project Umubano]]></category>
		<category><![CDATA[Rwanda]]></category>
		<category><![CDATA[social action]]></category>
		<category><![CDATA[Stephen Crabb]]></category>
		<category><![CDATA[Survivor NGO]]></category>
		<category><![CDATA[volunteer]]></category>
		<category><![CDATA[workshop]]></category>

		<guid isPermaLink="false">http://burson-marsteller.eu/?p=1968</guid>
		<description><![CDATA[I’ve just returned from two weeks unpaid leave in Rwanda where I was a volunteer on the Conservative Party’s annual social action initiative, Project Umubano, that was established four years ago by Andrew Mitchell, now the Secretary of State for International Development. Stephen Crabb, a Government Whip, led this year’s 50 volunteers made up of politicians, journalists, Party staff and people working in the public and private sectors.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>New websites for Burson-Marsteller EMEA</title>
		<link>http://burson-marsteller.eu/newsroom/2010/07/new-websites-for-burson-marsteller-emea/</link>
		<comments>http://burson-marsteller.eu/newsroom/2010/07/new-websites-for-burson-marsteller-emea/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 15:21:12 +0000</pubDate>
		<dc:creator>Mark Howells-Mead</dc:creator>
				<category><![CDATA[The Cast Blog]]></category>
		<category><![CDATA[Burson-Marsteller]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[emea]]></category>
		<category><![CDATA[Integrated]]></category>
		<category><![CDATA[Mark Howells-Mead]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://burson-marsteller.eu/?p=1951</guid>
		<description><![CDATA[The websites for Burson-Marsteller worldwide have been refreshed and modernized recently, forming a wider and more detailed overview of the company. During this modernization process, we in Europe also reviewed our websites and at the end of last year, we began a re-development process which took into account our desire to share details of our evidence-based communications strategy and to provide a central point through which our various information channels could be collated.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social media storm for Groupola</title>
		<link>http://burson-marsteller.eu/newsroom/2010/07/social-media-storm-for-groupola/</link>
		<comments>http://burson-marsteller.eu/newsroom/2010/07/social-media-storm-for-groupola/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 07:08:58 +0000</pubDate>
		<dc:creator>Stephen Sandsmith</dc:creator>
				<category><![CDATA[The Cast Blog]]></category>
		<category><![CDATA[Burson-Marsteller]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Groupola]]></category>
		<category><![CDATA[Heleana Quartey]]></category>
		<category><![CDATA[iPhone 4]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Steve Sandsmith]]></category>
		<category><![CDATA[UK]]></category>
		<category><![CDATA[Zappo]]></category>

		<guid isPermaLink="false">http://burson-marsteller.eu/?p=1928</guid>
		<description><![CDATA[The UK’s water suppliers may be suffering from a lack of summer storms, but there’s never any such lack on the internet, and a huge one has been brewing this past week as consumers react angrily to a PR stunt. At the eye of this particular social media storm is group-buying discount website Groupola, but what did they do to attract the connected masses ire?]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Insight on Polish elections</title>
		<link>http://burson-marsteller.eu/newsroom/2010/07/insight-on-polish-elections/</link>
		<comments>http://burson-marsteller.eu/newsroom/2010/07/insight-on-polish-elections/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 10:18:04 +0000</pubDate>
		<dc:creator>Website Administrator</dc:creator>
				<category><![CDATA[Insights and reports]]></category>
		<category><![CDATA[bogdan klich]]></category>
		<category><![CDATA[Burson-Marsteller]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[jaroslaw kaczynski]]></category>
		<category><![CDATA[komorowski]]></category>
		<category><![CDATA[lech kaczynski]]></category>
		<category><![CDATA[marek matraszek]]></category>
		<category><![CDATA[pis]]></category>
		<category><![CDATA[poland]]></category>
		<category><![CDATA[polish presidential election]]></category>
		<category><![CDATA[psl]]></category>
		<category><![CDATA[sikorski]]></category>
		<category><![CDATA[tusk]]></category>
		<category><![CDATA[wlodzimierz cimoszewicz]]></category>

		<guid isPermaLink="false">http://burson-marsteller.eu/?p=1922</guid>
		<description><![CDATA[
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Burson-Marsteller announces exclusive partnership with Ecker &amp; Partner in Austria</title>
		<link>http://burson-marsteller.eu/newsroom/2010/07/burson-marsteller-announces-exclusive-partnership-with-ecker-partner-in-austria/</link>
		<comments>http://burson-marsteller.eu/newsroom/2010/07/burson-marsteller-announces-exclusive-partnership-with-ecker-partner-in-austria/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 09:25:04 +0000</pubDate>
		<dc:creator>Website Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press releases]]></category>
		<category><![CDATA[Affiliates]]></category>
		<category><![CDATA[Austria]]></category>
		<category><![CDATA[Network]]></category>

		<guid isPermaLink="false">http://burson-marsteller.eu/?p=1895</guid>
		<description><![CDATA[Brussels, 6 July 2010 – Burson-Marsteller, a leading global public relations and communications firm, announced today that it has entered an exclusive partnership with Ecker &#38; Partner, a leading Austrian public relations agency.]]></description>
		<wfw:commentRss>http://burson-marsteller.eu/newsroom/2010/07/burson-marsteller-announces-exclusive-partnership-with-ecker-partner-in-austria/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Future Perspective &#8211; June 2010</title>
		<link>http://burson-marsteller.eu/newsroom/2010/06/future-perspective-june-2010/</link>
		<comments>http://burson-marsteller.eu/newsroom/2010/06/future-perspective-june-2010/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 14:40:06 +0000</pubDate>
		<dc:creator>Website Administrator</dc:creator>
				<category><![CDATA[Insights and reports]]></category>
		<category><![CDATA[futureperspective]]></category>

		<guid isPermaLink="false">http://burson-marsteller.eu/?p=1891</guid>
		<description><![CDATA[
]]></description>
		<wfw:commentRss>http://burson-marsteller.eu/newsroom/2010/06/future-perspective-june-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New tools to measure NGO risk</title>
		<link>http://burson-marsteller.eu/newsroom/2010/06/new-tools-to-measure-ngo-risk/</link>
		<comments>http://burson-marsteller.eu/newsroom/2010/06/new-tools-to-measure-ngo-risk/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 16:20:42 +0000</pubDate>
		<dc:creator>Bill Royce</dc:creator>
				<category><![CDATA[The Cast Blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand vulnerability]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[greenpeace]]></category>
		<category><![CDATA[nestlé]]></category>
		<category><![CDATA[ngo]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://burson-marsteller.eu/?p=1875</guid>
		<description><![CDATA[A Greenpeace activist once famously quipped that focusing on brands “was like discovering gunpowder for environmentalists”.   Campaigning NGOs have found that brands are vulnerable and sensitive to public attacks. According to Michael E Conroy, author of ‘Branded’, the power of NGOs is increasingly defined by their ability to invent clever ways to “seriously embarrass a company, damage its brand and bring it to the table to change its practices”.]]></description>
		<wfw:commentRss>http://burson-marsteller.eu/newsroom/2010/06/new-tools-to-measure-ngo-risk/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Belgian federal elections</title>
		<link>http://burson-marsteller.eu/newsroom/2010/06/the-belgian-federal-elections/</link>
		<comments>http://burson-marsteller.eu/newsroom/2010/06/the-belgian-federal-elections/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 09:49:20 +0000</pubDate>
		<dc:creator>Website Administrator</dc:creator>
				<category><![CDATA[Insights and reports]]></category>
		<category><![CDATA[belgium]]></category>
		<category><![CDATA[Burson-Marsteller]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[federal]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[politics]]></category>

		<guid isPermaLink="false">http://bmeu.bm-crossmedia.ch/?p=1868</guid>
		<description><![CDATA[
]]></description>
		<wfw:commentRss>http://burson-marsteller.eu/newsroom/2010/06/the-belgian-federal-elections/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The U.K. general election</title>
		<link>http://burson-marsteller.eu/newsroom/2010/06/the-u-k-general-election/</link>
		<comments>http://burson-marsteller.eu/newsroom/2010/06/the-u-k-general-election/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 09:48:17 +0000</pubDate>
		<dc:creator>Website Administrator</dc:creator>
				<category><![CDATA[Insights and reports]]></category>
		<category><![CDATA[Burson-Marsteller]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[general election]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[u.k.]]></category>

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		<description><![CDATA[
]]></description>
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		<slash:comments>0</slash:comments>
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