Newsroom Overview
WEF’s Matthias Lüfkens joins Burson-Marsteller to lead EMEA Digital Practice
21st November 2011
Matthias Lüfkens will join Burson-Marsteller on 1 February 2012 to lead the Digital Practice across Europe, Middle-East and Africa (EMEA). Lüfkens has been the Head of Digital media at the World Economic Forum (WEF) since 2004. In addition to designing and implementing the WEF’s digital strategy, Matthias has advised a wide range of Fortune 500 companies as well as non-profit organisations on social media. He is a columnist on mastering social networks for French-Swiss business magazine Bilan, and a frequent speaker at major technology events such as LeWeb in Paris, Lift in Geneva, the Next Conference in Berlin, SIME in Stockholm and TedxZurich.
Burson-Marsteller is perceived as best PR agency according to communication professionals
3rd November 2011
Burson-Marsteller retains the top position among the PR firms in Spain in the second edition of the market research prScope, conducted by Grupo Consultores among 300 communication professionals.
Coffee, Croissant and Newspapers: Endangered species or a luxury for few?
by Andrea Bailo on 3rd November 2011
“…So, media becomes like fast food: people will consume it on the go, as they travel to and from work, watching news, sports and film clips on mobiles or handheld wireless devices, or others already in test by our satellite companies. [...] And, crucially, newspapers must give readers a choice of accessing their journalism in the pages of the paper or on websites such as Times Online or – and this is important – on any platform that appeals to them, mobile phones, hand-held devices, ipods, whatever…”
This is a quote from Rupert Murdoch dated 2006. Reading these words today, it seems that he might just have turned out to be right.
Asia’s top companies double their social media presence compared to last year
26th October 2011
More than 80 percent of companies listed on The Wall Street Journal’s Asia 200 Index have a corporate social media presence, up from 40 percent last year, according to the 2011 Asia-Pacific Corporate Social Media Study by leading global public relations firm Burson-Marsteller. Showing dramatic growth, the top companies in Asia closed the gap with Fortune 100 companies, where 84 percent of companies use social media channels for corporate marketing and communications.
BlackBerry Mom: The G(irls)20 Summit and evidence-based communications
by Katarina Wallin Bureau on 24th October 2011
Last week I was proud to take my 2-month old daughter to the G(irls)20 Summit in Paris. I am on maternity leave but didn’t want to miss the opportunity to participate in this event, an initiative that brings together one delegate, a girl aged 18-20, from each G20 country, plus a representative from the chair country of the African Union, to debate, discuss and design innovative ideas necessary to empower girls and women globally. The agenda is the same as the one of the G20 leaders and focuses on economic innovation, with a set of recommendations developed at the end by the delegates and presented to a representative of President Sarkozy, in advance of the G20 meeting in Cannes next week.
Philips Electronics maintains top spot in second IMD/Burson-Marsteller European Corporate Purpose & Performance Impact Study
12th October 2011
For a second year, the Dutch industry leader Koninklijke Philips Electronics has topped a Europe-wide industry survey of corporate purpose and performance impacts.
The research, based on an analysis of reputation and sustainability rankings, scores and ranks Europe’s top 250 companies according to their corporate purpose impact – and correlates this to their financial performance. A study in 2010 revealed that companies which communicated their corporate purpose effectively were more likely to have better financial performance.
A Tale of Two Power Cuts
by James Ogilvie on 11th October 2011
On 19 September, a power cut caused by a fire in an underground electrical facility left most of the EU district in Brussels without electricity for an afternoon. On 28 September, the President of the European Commission José Manuel Durão Barroso delivered his 2011 ‘State of the Union’.
Burson-Marsteller to acquire a majority stake in Arcay Communications, a leading African PR agency
6th October 2011
Burson-Marsteller, a leading global public relations and communications firm, today announced it has agreed to acquire a majority stake in Arcay Communications, a leading South African consultancy with headquarters in Johannesburg and an extensive affiliate network across Africa, covering more than 50 countries throughout the continent.
Leading Change
by Jennifer Carlot on 30th September 2011
Change is personal – When it comes to managing change, being prepared and having a well thought out plan is important, but there is no rule or perfect formula for how to manage change successfully. Ultimately, it is up to senior management to lead the change process and their personal style, judgment and experience are the real change-makers.
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