Burson-Marsteller

Practices & Specialities

Corporate & Crisis Communications

Whether you are working to build or enhance your reputation, or clarifying the nuances of a complex transaction to your stakeholders, Burson-Marsteller’s EMEA Corporate Communications Practice offers strategic counsel and execution that is aligned with your business objectives – creating an enduring reputation and sustaining corporate value.

The Corporate Practice consists of more than 150 connected professionals throughout the region, built around four specialties: Corporate Brand Positioning, Corporate Responsibility, C-Suite Positioning and Financial Communications.

In today’s digital world, information about corporations is readily available and exchanged at a more complex and faster pace than ever before. Stakeholders are more sophisticated and expectations are high.

We are guided by an Evidence-Based philosophy which supports our recommendations during the entire process, and offers our clients a unique, integrated approach to corporate communications with deep expertise, worldwide breadth, and best-practice experience.

We provide insight and support to a number of themes, including:

• Corporate Purpose and Performance – Can corporations evolve and deliver ideas that balance sustainability, responsibility and substance with bottom line performance?
• Intangible capital – Building a winning organisation. What does it take to create a superior relationship with the corporation’s workforce and how do you attract, motivate and retain people?
• Leadership – Is the leadership team and the CEO well equipped to execute effective communications which move the organisation forward?
• Financial vitality – Is the corporation making adequate use of its financial tools and resources and are its stakeholders comfortable with this approach?

Click here for the Corporate Purpose Impact Study 2010