Practices & Specialities
Corporate & Crisis Communications
Whether you are working to build or enhance your reputation, or clarifying the nuances of a complex transaction to your stakeholders, Burson-Marsteller’s EMEA Corporate Communications Practice offers strategic counsel and execution that is aligned with your business objectives – creating an enduring reputation and sustaining corporate value.
The Corporate Practice consists of more than 150 connected professionals throughout the region, built around four specialties: Corporate Brand Positioning, Corporate Responsibility, C-Suite Positioning and Financial Communications.
In today’s digital world, information about corporations is readily available and exchanged at a more complex and faster pace than ever before. Stakeholders are more sophisticated and expectations are high.
We are guided by an Evidence-Based philosophy which supports our recommendations during the entire process, and offers our clients a unique, integrated approach to corporate communications with deep expertise, worldwide breadth, and best-practice experience.
We provide insight and support to a number of themes, including:
- Corporate Purpose and Performance – Can corporations evolve and deliver ideas that balance sustainability, responsibility and substance with bottom line performance?
- Intangible capital – Building a winning organisation. What does it take to create a superior relationship with the corporation’s workforce and how do you attract, motivate and retain people?
- Leadership – Is the leadership team and the CEO well equipped to execute effective communications which move the organisation forward?
- Financial vitality – Is the corporation making adequate use of its financial tools and resources and are its stakeholders comfortable with this approach?
Click here for the Corporate Purpose Impact Study 2010
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