Practices & Specialities » Corporate & Crisis Communications
Crisis
Our 2011 Crisis Preparedness Study found that 65% of business decision makers believe that new media actually make crises more difficult to manage and 66% of respondents believe new media have also significantly increased the potential cost of a crisis.
Previous research has shown that 60% of business decision makers across Europe have experienced a ‘crisis’, and more than half of these have experienced one in the past year. Yet only 53% currently have a crisis plan in place. Of those that do, the bottom line savings have been shown to be significant.
Our Crisis Management Network operates in every country where you need us.
This enables us to mobilise crisis teams locally and or virtually anywhere, anytime. We work alongside management when customers, consumers, employees, analysts, shareholders, regulators and governmental bodies are all demanding immediate answers and action.
When the stakes are at their highest, only the most trusted and experienced communications partner will do. Burson-Marsteller has an unrivalled track record of helping corporate management handle major crises, and we are recognised by the industry for writing and refining the rules on crisis management that our competitors then follow.
Our experience extends from product failure to international recalls, from fraud and malfeasance to strikes and litigation, from difficult restructuring to site closings in the face of militant opposition, from product tampering to campaigns by activist groups and boycotts.
We bring our clients state-of-the-art strategies, methodologies, and perspectives needed to manage emergencies, protect businesses, limit negative consequences to stakeholders, and maintain or restore trust capital.
Crisis preparedness
- Reviewing and understanding risks and threats
- Evaluating internal crisis procedures and developing new plans as needed, including issues management, 360° stakeholder analysis and engagement
- Crisis training, assessments
- Digital and social media scenario development/testing
During the crisis
- 24 hour / 365 day crisis strategic advisory and operative support
- Strategic research and analysis to solve the problem without delay
Post-crisis recovery
- Brand, reputation or trust capital recovery programs
- 360 degree stakeholder relations and engagement
- Corporate responsibility/CSR programmes
- Environmental affairs
- Change programmes
- Organisational transformation
- Research and analysis
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