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Practices & Specialities » Corporate & Crisis Communications

Financial Communications

Companies with ambitions to access and influence the global investment community, as well as the financial media that shape their opinions, come to Burson-Marsteller and our exclusive partner Smithfield, a leading financial communications specialty firm based in London.

Smithfield was established in 1998 and has worked with some of Europe’s largest multinationals.

Recent projects include advising Scottish & Newcastle on its £7.8 billion acquisition by Carlsberg/Heineken; AkzoNobel on its £8.0 billion acquisition of ICI; Greensands on its £4.2 billion acquisition of Southern Water; Henkel on its £2.7 billion acquisition of National Starch; Red Football on its £790 million acquisition of Manchester; and Cable&Wireless on its £329 acquisition of Thus among others.

Our partnership with Smithfield gives us unbeatable relationships with financial journalists, sell-side analysts and the investment community, intricate knowledge of financial and regulatory issues, and the ability to integrate financial communications messages with a company’s larger corporate and brand message.

We offer:

  • Merger & acquisition strategy and support
  • Investor relations
  • IPOs
  • Earnings and annual reports
  • Investor roadshows
  • Bankruptcy and litigation

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