Burson-Marsteller

Practices & Specialities

Corporate Responsibility & Sustainability

Companies worldwide today face growing scrutiny by a large number of stakeholders on issues that range from labour standards to climate change, from their supply chains to operational reporting.

Burson-Marsteller is the first PR firm to become a member of CSR Europe, the European business reference point for corporate responsibility issues.

Corporate Responsibility is primarily built on dialogue.  Dialogue starts with understanding who to talk to, about what and how best to do it.

Our Evidence-Based approach starts by using a custom designed product to help methodically map and prioritise both issues and stakeholders in order to inform an engagement strategy.  We then provide support in managing stakeholder expectations, translating them into corporate language, defining and communicating policies and generating results.

Our clients range from companies that are developing their first approach to Corporate Responsibility issues to those working to strengthen already sophisticated programmes and policies.

The recommendations we provide are based on our experience worldwide with businesses that vary widely both in terms of culture and their activities.

As an integrated firm, we can mobilise multi-disciplinary engagement expertise, including innovative tools, to support corporate efforts and reach multiple audiences. Our consultants are regularly trained in CR standards and continually monitor best practice.

Our core services include:

• Benchmarking
• CR positioning
• Sustainable development reports
• Stakeholder mapping
• Perceptions audits
• Issues monitoring
• Stakeholder engagement including stakeholder sessions, citizens conferences
• Facilitating partnerships
• Integrated PR campaigns (digital, internal and financial communications and media relations).