Burson-Marsteller

Practices & Specialities

Media

Every PR agency does media relations, but no one does it the way we do.

First of all, we don’t just seek coverage for the sake of it. Stacks of media clips may feel good, but if they don’t shift perceptions and move the needle against your business and communications objectives, they don’t provide value.

Our Evidence-Based methodologies ensure that the media coverage we generate provides real and lasting value to our clients. That’s why clients and industry bodies consistently give us such high marks for our high-impact media campaigns – from Copenhagen to Capetown, from Dublin to Dubai.

Second, we’re systematic in how we cultivate and leverage our senior-level media relationships in every market where we work.  That’s why we have on our staff so many former journalists, producers and publishers from major media outlets such as Reuters, Wall Street Journal, The Economist, the Independent, CNBC and Sky News to name just a few.

It’s also why our junior consultants are continually nominated for media relations and Best Professional awards.

Finally, we understand how a story travels – across channels, time zones, markets, and the online world. Using Evidence-Based tools and tecnologies, we know how to manage a story, so that it goes farther, faster, longer and more efficiently.

We’re unbeatable at launching simultaneous integrated media campaigns in multiple markets, in multiple languages and across all media platforms (newspapers, television, radio and digital media).  It’s why so many of our offices are equally strong in acting as international campaign hubs.

And most of all, it is why we get great results for our clients.