Burson-Marsteller

Practices & Specialities

Public Affairs

Extending from the EU political system, the reach of Burson-Marsteller’s EMEA Public Affairs Practice extends to all EU candidate countries, the Middle East and Africa, as well as working in close cooperation with our Burson-Marsteller public affairs colleagues in North America, Latin America and Asia-Pacific.

Our focus is to help our clients engage in the European Union (EU) political system. We combine 18 leading national public affairs teams throughout the European region including a team of over 60 professionals of more than 22 nationalities in Brussels.

Our network also includes former members of national and European parliaments, political spokespersons and senior civil servants.

This combination gives us a precise understanding of the demands of Public Affairs management in its specific EU, national and local contexts. What works in Norway does not necessarily follow as a viable strategy in Germany and what works in Berlin does not guarantee success in Bavaria.

In addition, we give clients critical insights on how individual national public affairs issues and activities may have EU and broader international impact, when, and why.

From Burson-Marsteller’s Guide to Effective Lobbying in Europe, which covered 16 EU capitals, transparency is the single most important factor in making up a public official’s mind to engage with an interest group.

Our professionals are committed to act transparently, making clear the clients who they are advising in all contacts with public officials.

Burson-Marsteller is also at the forefront at EU and national level in efforts to ensure transparency.