Practices & Specialities
Training
Communications is one of the most crucial factors in leadership success today. It has the power to inform, affirm or change people’s perceptions and behaviour toward a business outcome.
Burson-Marsteller prepares current and future leaders for the next stage of their professional or career development as communications professionals: from Heads of State, CEOs, or candidates for elective office, to senior communications executives, communications teams, employees or public-facing experts.
Our faculty and facilitators are academically trained, multi-lingual and industry tested and proven.
Our proprietary methodologies, formats and best practices continue to receive industry recognition for excellence and innovation.
We offer highly bespoke courses in confidential learning environments and studios that operate on a level appropriate to individual clients, group participants, business environment, language and culture.
Some of these include:
- Presentation skills
- Media training by experiences teams of former journalists
- Crisis preparedness
- Leadership and management communications
- Organisational communications
- Tailor-made training for individuals or small groups
- Training for specific professions (C-level, scientist, lawyers, executives, politicians, communications staff)
- Thematic training based on specific current events (election campaigns, mergers and acquisitions, change management, crisis management, restructuring, product and services launches)
Robin Kim
Managing Director
Office: London, United Kingdom
Telephone: +44 207 300 6293
Email:
Robin Kim is the global client leader for SAP. She also leads the Hewlett-Packard business for Europe, the Middle East and Aftrica. She is a 15-year WPP veteran with a track record of leading global multi-market accounts and integrated communications campaigns across a range of industries and sectors. Read extended profile
Robin Kim is the global client leader for SAP. She also leads the Hewlett-Packard business for Europe, the Middle East and Aftrica. She is a 15-year WPP veteran with a track record of leading global multi-market accounts and integrated communications campaigns across a range of industries and sectors. Previous senior roles within the network included CEO of Cohn & Wolfe in San Francisco, head of Hill & Knowlton’s client service operations in Geneva, technology practice head for Burson-Marsteller in Frankfurt, and account management positions with Hill & Knowlton in New York.
Prior to WPP, Robin founded and oversaw a not-for-profit organisation under the State of California, focusing on community health issues. The organisation was a consistent feature within USIA government tours of visiting international diplomats and won a national award. Robin also wrote policy briefs for a U.S. congressman in Washington DC, was a speechwriter for a San Francisco mayoral candidate, and conducted programme research for BBC Radio 4 in Birmingham, UK. She was cited as one of 15 “PR Professionals to Watch” by an American national trade magazine.
Robin obtained a MA in Communication and marketing strategy from the University of Pennsylvania and a BA in literature from the University of California, Berkeley.
Leadership Communications Courses
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