Burson-Marsteller

Blogs

• Networking on Ice! Posted Published 2 days, 13 hours ago by Burson-Marsteller Nederland » Nieuwskamer
• Major Global Brands Lagging in Citizenship Qualities

  New York, January 27, 2012 – Major global brands have more work to close the gap between their performance in the marketplace and their citizenship, according to the inaugural Global Corporate Reputation Index, released today by Burson-Marsteller, Landor Associates, Penn Schoen Berland, and BrandAsset Consulting......(meer)

  Posted Published 1 week, 2 days ago by Burson-Marsteller Nederland » Nieuwskamer
• Obamas go overboard with fashion diplomacy

  I admit: at first, when I saw pictures of Michelle Obama at last nigh t’s state dinner in her Alexander McQueen dress, I got excited. It marked her second English designer outfit in as many days during Hu Jintao’s state visit (she wore Roksanda Ilincic for their arrival), and seemed to suggest an end to the conventional use of dress in such occasions, which says the First Lady has to either fly the national flag and wear a local designer, or, if she wants to be rebellious, only go so far as to wear a designer from the country of her guest (ie, Naeem Khan to the India state dinner). But then I looked again, and realised, though there was some black, the dress was mostly…red.

  Posted Published 2 weeks, 4 days ago by Burson-Marsteller » The Cast Blog
• First Steps of the New Spanish Government

  Media commentators close to the Partido Popular and the current government, now led by the recently inaugurated President Mariano Rajoy, say that the new team is “a group of capable men.” For the moment, following the first cabinet meeting the government has been able to raise the taxes on salaries (called the IRPF in Spain), property and savings; all to be implemented with immediate effect. In February Spanish salary earners will find their income reduced considerably. However it is important to note that the Government’s spokesperson, Soraya Sáenz de Santamaría, insists that the tax rise “will be temporary.”

  Posted Published 3 weeks, 6 days ago by Burson-Marsteller » The Cast Blog
• 2012, cap sur une communication raisonnée dans l’univers de la santé !

  Après une année 2011 balayée par la déferlante des scandales sanitaires : affaire Médiator, poursuite de la remise en question des vaccins contre le cancer du col de l’utérus, retrait de nombreuses molécules dont la dronédarone, suffisance et cynisme des responsables des prothèses mammaires PIP,  2012 doit incarner un retour à plus de confiance sur [...]

  Posted Published 3 weeks, 6 days ago by BM Paris Blog, le blog de Burson-Marsteller France
• Changements à la direction de Burson-Marsteller

  Zurich, le 9 janvier 2012. Burson-Marsteller annonce des changements au sein de la direction: Martin Hofer, qui était directeur des «Corporate Communications», prend la direction des «Public Affairs». Ute Dehn Christen, jusqu’ici directrice des «Corporate Finance Communications», est à présent responsable de l’ensemble des «Corporate.....(contd.)

  Posted Published 3 weeks, 6 days ago by Burson-Marsteller
• Wechsel in der Geschäftsleitung von Burson-Marsteller

  Zürich, 9. Januar 2012. Burson-Marsteller gibt einen Wechsel in ihrer Geschäftsleitung bekannt: Martin Hofer, bisher Leiter Corporate Communications, übernimmt Public Affairs. Ute Dehn Christen, bisher Leiterin Corporate Financial Communications, ist neu für den gesamten Corporate & Financial Communications-Bereich verantwortlich. Burson-Marsteller, führende globale Kommunikationsagentur der Schweiz,.....(weiter)

  Posted Published 3 weeks, 6 days ago by Burson-Marsteller
• Burson-Marsteller Switzerland reassigns responsibilities within its Executive Board

  Zurich, 9 January 2012. Burson-Marsteller announces a reassignation in its executive board: Martin Hofer, previously Head Corporate Communications, will head the Public Affairs Practice. Ute Dehn Christen, previously Head Corporate Financial Communications, will lead the Corporate & Financial Communications Practice. Burson-Marsteller, Switzerland’s leading global communications.....(cont.)

  Posted Published 3 weeks, 6 days ago by Burson-Marsteller
• America’s new PR offensive in Asia-Pacific

  This is my latest ThinkTank column for The Holmes Report: For many years now, the United States has been complacent in its Asia-Pacific public relations, punching way below the country’s PR weight. This is now changing all of a sudden. The US has embarked upon a considerable communications campaign across the region. Wary of [...]

  Posted Published 2 January 2012 by Bob Pickard
• How to optimize social media for PR

  Recently I was interviewed by Adobo Magazine in Manila and we did a quick stand-up video:

  Posted Published 2 January 2012 by Bob Pickard
• Burson-Marsteller organiseert netwerkbijeenkomst met hoofd onderhandelaar uit Durban

  Den Haag, 14 december – Tijdens de netwerkbijeenkomst ‘Milieupoort’ van gisteravond waren de bijna 80 deelnemers als eerste op de hoogte van alles wat er op de klimaattop in Durban is gebeurd. Van de hoofdonderhandelaar voor Nederland, Maas Goote, kregen de geïnteresseerden uit de eerste.....(meer)

  Posted Published 14 December 2011 by Burson-Marsteller Nederland » Nieuwskamer
• Nouveau directeur général pour Burson-Marsteller Genève

  Genève, 12 décembre 2011. Burson-Marsteller, société leader spécialisée dans les relations publiques en Suisse, nomme un nouveau directeur général pour son bureau de Genève (Suisse). Chris Cartwright remplacera Tony Burgener et siègera également au conseil d'administration. En outre, Chris dirige le département EMEA Technology. Le bureau de Genève deviendra un pôle central pour les sociétés internationales à la recherche d'une assistance en communication globale auprès de Burson-Marsteller, avec le soutien de tout son réseau mondial composé de 92 bureaux.

  Posted Published 12 December 2011 by Burson-Marsteller
• Chris Cartwright neuer Managing Director in Genf

  Zürich, 12. Dezember 2011. Burson-Marsteller ernennt Chris Cartwright zum neuen Managing Director der Genfer Niederlassung. Cartwright wird Mitglied der Geschäftsleitung von Burson-Marsteller Schweiz. Zusätzlich führt er die EMEA Technology Practice von Burson-Marsteller. Das Genfer Büro unterstützt führende internationale Unternehmen in der Kommunikation.

  Posted Published 12 December 2011 by Burson-Marsteller
• New Managing Director for Burson-Marsteller Geneva

  Geneva, 12 December 2011. Burson-Marsteller, leading PR company in Switzerland, appoints a new Managing Director in its Geneva office (Switzerland). Chris Cartwright replaces Tony Burgener and will also be a member of the Executive Board. In addition, Chris leads the B-M EMEA Technology Practice. The Geneva office will serve as a hub for international companies seeking global communications support from Burson-Marsteller, with the backing of the whole network of 92 offices globally.

  Posted Published 12 December 2011 by Burson-Marsteller
• Twee Europese PR prijzen voor Burson-Marsteller, TIPSS en het Muziekcentrum van de Omroep

  Den Haag, 9 december 2011 - Het Muziekcentrum van de Omroep (MCO) heeft donderdag 8 december met Burson-Marsteller en Trouble in Paradise twee European Excellence Awards gewonnen in de categorieën “Culture and Media” en beste nationale en regionale campagne in de Benelux. De prijzen werden.....(meer)

  Posted Published 9 December 2011 by Burson-Marsteller Nederland » Nieuwskamer
• WEF’s Matthias Lüfkens joins Burson-Marsteller to lead EMEA Digital Practice

  Matthias Lüfkens will join Burson-Marsteller on 1 February 2011 to lead the Digital Practice across Europe, Middle-East and Africa (EMEA). Lüfkens has been the Head of Digital media at the World Economic Forum (WEF) since 2004. In addition to designing and implementing the WEF’s digital strategy, Matthias has advised a wide range of Fortune 500 companies as well as non-profit organisations on social media. He is a columnist on mastering social networks for French-Swiss business magazine Bilan, and a frequent speaker at major technology events such as LeWeb in Paris, Lift in Geneva, the Next Conference in Berlin, SIME in Stockholm and TedxZurich.

  Posted Published 28 November 2011 by Burson-Marsteller
• Mit Burson-Marsteller Award ausgezeichnet

  Am Samstag 19. November erhielten die 24 Absolventen des Executive Master of Science in Communications Management der Fakultät für Kommunikationswissenschaft der Università della Svizzera italiana (USI) ihr Diplom. Auch dieses Jahr wurde das beste Consulting-Projekt mit dem Burson-Marsteller Award for Academic Excellence ausgezeichnet. Der mit 10‘000 Franken dotierte Award wurde von Dr. Toula Stoffel, Burson-Marsteller EMEA Healthcare & Science Communications Practice Chair und Stellvertretende Geschäftsführerin von Burson-Marsteller Schweiz, übergeben.

  Posted Published 21 November 2011 by Burson-Marsteller
• Buzz is Bad Buzz (la plupart du temps…)

  L’ « affaire » Cora à peine terminée, quels enseignements pouvons-nous tirer de ce nouveau type de « blitz crises », très courtes dans le temps mais très profondes et très dommageables pour l’image des entreprises ? Au-delà du fait que ces mêmes entreprises devraient systématiquement tirer les enseignements des déboires subis par leurs concurrents sur les réseaux sociaux (gardons [...]

  Posted Published 8 November 2011 by BM Paris Blog, le blog de Burson-Marsteller France
• Sociétés suisses au top dans le classement Purpose & Performance

  Burson-Marsteller a analysé pour la deuxième fois le rapport entre « Corporate Purpose » et résultats de l’entreprise. L’étude menée auprès de 250 entreprises leader en Europe a démontré la conclusion suivante : les sociétés suisses communiquent leurs objectifs particulièrement efficacement.

  Posted Published 3 November 2011 by Burson-Marsteller
• Schweizer Firmen top im Purpose & Performance Ranking

  Zum zweiten Mal hat Burson-Marsteller den Zusammenhang von „Corporate Purpose“ und Unternehmensergebnis gemessen. Bewertet wurden die 250 führenden Unternehmen in Europa. Das Resultat: Schweizer Firmen kommunizieren ihren Unternehmenszweck besonders erfolgreich.

  Posted Published 3 November 2011 by Burson-Marsteller
• Coffee, Croissant and Newspapers: Endangered species or a luxury for few?

  “…So, media becomes like fast food: people will consume it on the go, as they travel to and from work, watching news, sports and film clips on mobiles or handheld wireless devices, or others already in test by our satellite companies. [...] And, crucially, newspapers must give readers a choice of accessing their journalism in the pages of the paper or on websites such as Times Online or - and this is important - on any platform that appeals to them, mobile phones, hand-held devices, ipods, whatever…” This is a quote from Rupert Murdoch dated 2006. Reading these words today, it seems that he might just have turned out to be right.

  Posted Published 3 November 2011 by Burson-Marsteller » The Cast Blog
• How Asian MNCs are using social media globally

  Today in Singapore I enjoyed speaking at a great industry platform, The Holmes Report’s Asia-Pacific ‘ThinkTank Live.’ The topic: “How Asian corporations are using social media to communicate with global communities.” Click here for a copy of the presentation. View more presentations from Robert Pickard

  Posted Published 3 November 2011 by Bob Pickard
• Social responsibility > Social marketing > Social media

  Today I was honoured to address the Global HR Forum in Seoul, Korea on the topic of “Social responsibility > Social marketing > Social media.” View more presentations from Robert Pickard

  Posted Published 2 November 2011 by Bob Pickard
• Korea’s obsession with its national brand

  Here’s my latest contribution as The Holmes Report’s Asia-Pacific ‘ThinkTank’ columnist: If there is one country that is preoccupied with its national image, it is the Republic of Korea. Having lived in Seoul for a few years, I became very familiar with the acute sensitivity of South Koreans to their standing in the world, which [...]

  Posted Published 28 October 2011 by Bob Pickard
• BlackBerry Mom: The G(irls)20 Summit and evidence-based communications

  Last week I was proud to take my 2-month old daughter to the G(irls)20 Summit in Paris. I am on maternity leave but didn’t want to miss the opportunity to participate in this event, an initiative that brings together one delegate, a girl aged 18-20, from each G20 country, plus a representative from the chair country of the African Union, to debate, discuss and design innovative ideas necessary to empower girls and women globally. The agenda is the same as the one of the G20 leaders and focuses on economic innovation, with a set of recommendations developed at the end by the delegates and presented to a representative of President Sarkozy, in advance of the G20 meeting in Cannes next week.

  Posted Published 24 October 2011 by Burson-Marsteller » The Cast Blog
• Burson-Marsteller fait l’acquisition d’une agence de relations publiques africaine

  Arcay Communications, la plus grande agence de communication sud-africaine basée à Johannesburg et disposant d'un large réseau dans toute l'Afrique, a fait son entrée dans le groupe mondial Burson-Marsteller. Jusqu'à présent, l'agence bénéficiait d'un statut de bureau affilié. Burson-Marsteller détient désormais la majorité des parts de la société. A l'avenir, Arcay Communications fonctionnera sous le nom d'Arcay Burson-Marsteller.

  Posted Published 13 October 2011 by Burson-Marsteller
• Burson-Marsteller akquiriert afrikanische PR Agentur

  Arcay Communications, die führende südafrikanische Kommunikationsagentur mit Hauptsitz in Johannesburg und breitem Netzwerk in ganz Afrika, wird Teil des weltweiten Burson-Marsteller Netzwerkes. Bis anhin hatte die Agentur den Status eines affiliierten Büros, nun hält Burson-Marsteller die Mehrheit am Unternehmen. Arcay Communications wird in Zukunft unter dem Namen Arcay Burson-Marsteller geführt.

  Posted Published 13 October 2011 by Burson-Marsteller
• The 12 Truths of Modern PR

  View more presentations from Robert Pickard.

  Posted Published 11 October 2011 by Bob Pickard
• A Tale of Two Power Cuts

  On 19 September, a power cut caused by a fire in an underground electrical facility left most of the EU district in Brussels without electricity for an afternoon. On 28 September, the President of the European Commission José Manuel Durão Barroso delivered his 2011 ‘State of the Union’.

  Posted Published 11 October 2011 by Burson-Marsteller » The Cast Blog
• The coming intelligence explosion in communications

  In the decades to come, we should see the advent of ultra-intelligent, super-targeted marketing enabled by technology that amplifies our brain power and applies artificial intelligence. The rise of ‘social operating systems’ like Facebook and Weibo makes it possible to share more information with infinitely large communities, but at the same time the sheer size of [...]

  Posted Published 9 October 2011 by Bob Pickard